Essential Parenting Items Collection "Mama Project" to Air Live on Naver on September 2

Naver Shopping Live's parenting-focused content, "Mama Project," announced that its 51st live broadcast will air at 10 a.m. on September 2, featuring a curated collection of popular parenting products.

"Mama Project" is Naver's official live parenting program that combines shopping for baby products with real-time interaction. It has accumulated a total viewership of 120 million, earning high popularity among parents. Each episode introduces practical parenting tips and popular brand products, drawing significant attention from consumers through lively real-time chats.

This broadcast will feature a variety of parenting brands, including Bebecook, a leading baby food brand; Estra, the dermacosmetic brand from Amorepacific; Bebesup, a premium baby wipes brand; Stepcare, a children's footwear brand; Lulumom, a healthy snack brand for infants and toddlers; and Hello Project, a lifestyle brand. These brands will present essential parenting items.

Additionally, various interactive events are prepared for viewers, such as a "Cheering Comment Event," "Live Communication King Selection," and "Purchase Verification Event." A total of 140 winners will receive benefits, generating high anticipation as more customers have the chance to participate. The broadcast will be hosted by Naver's leading show host, Mimi Unni (No Geummi), who will continue to foster empathy and communication with parents.

A representative from Mama Project stated, "Mama Project has established itself as a communication-centered live parenting platform where parents can share concerns and access useful information," adding, "We will continue to introduce a variety of brands and content, share parenting concerns with parents, and maintain active communication."

Meanwhile, the September 2 broadcast of "Mama Project" will be available for anyone to watch and participate in on the Naver Shopping Live platform. Viewers who sign up for broadcast notifications will receive timely information about various benefits.