Centellian24, the derma-cosmetic brand of Dongkook Pharmaceutical, announced on September 1 that it will launch two types of 'Madeca Cream Special Sets' to mark its 57th anniversary.
The newly launched products are the 'Madeca Cream Tight Lifting Special Set' and the 'Madeca Cream Time Reverse Special Set'.
First, the 'Madeca Cream Tight Lifting Special Set' was designed under the concept of "A Masterpiece for Your Skin, the Art of Dongkook Pharmaceutical's Centella Asiatica." It consists of two products: 'Madeca Cream Tight Lifting' (50ml) and 'Madeca Youth Perfection Eye Cream' (30ml), providing intensive elasticity and lifting care for the face and eye area.
'Madeca Cream Tight Lifting' is a product that offers a multi-dimensional lifting anti-aging solution. It contains 'Complex-TECA', based on Dongkook Pharmaceutical's core skin science ingredient TECA (quantified extract of Centella Asiatica), allowing comprehensive care for various skin concerns such as improved elasticity, brightening, and strengthening of the skin barrier. 'Madeca Youth Perfection Eye Cream' features 'YOUTH TECA™', a proprietary elasticity and lifting care ingredient that combines TECA and high-potency black ingredients using a patented peptide liposome method. It helps to firm up sagging areas of concern, reduces wrinkles around the eyes, and also assists in managing dark circles under the eyes.
The special set package emphasizes a premium mood with an arch shape that three-dimensionally expresses the texture of Centella Asiatica, the key ingredient, and incorporates artistic objects. The signature burgundy color of Centellian24 is accented with gold points, adding a luxurious touch.
The newly introduced 'Madeca Cream Time Reverse Special Set' includes two of the brand's bestseller 'Madeca Cream Time Reverse' (50ml each) and a premium gua sha 'Face and Body Massager'.
'Madeca Cream Time Reverse' is a total anti-aging cream that combines five patented technologies and contains 'NEW Active-TECA™', which enhances the absorption and stability of TECA. For the first time in the brand's history, a face and body massager for self-elasticity and lifting is included, adding practicality to the set.
The special set package is designed with the concept of a 'Centella Pop-up Boutique', offering a modern reinterpretation of Dongkook Pharmaceutical's 57-year heritage of Centella Asiatica research, resulting in a look that is both classic and sophisticated.
A Centellian24 representative stated, "We have launched a special set featuring the core products of Centellian24, Dongkook Pharmaceutical's leading derma-cosmetic brand, based on 57 years of skin science expertise," and added, "We will continue to introduce differentiated products so that many people can achieve healthy and resilient skin with Centellian24."
The 'Madeca Cream Tight Lifting Special Set' will be available from September 2, and the 'Madeca Cream Time Reverse Special Set' will be available from September 7 through major home shopping channels and Dongkook Pharmaceutical's official healthcare mall, DK SHOP.
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