Three Commercials Released Sequentially to Mark New Product Launch
Industry's Highest Temperature and Pressure
Significantly Reduced Cooking Time
On September 1, Cuchen announced that it will air the main TV commercial for the "123 Rice Cooker," featuring exclusive model Kim Yuna.
The main TV commercial highlights the key features of Cuchen's new "123 Rice Cooker," which boasts the highest temperature in Korea (123 degrees Celsius), alongside the elegant charisma of Kim Yuna, the former national figure skating athlete who reached the pinnacle of the sport.
The "123 Rice Cooker," launched by Cuchen in July, is a product that raises the cooking temperature to 123 degrees Celsius with ultra-high pressure of 2.2 atmospheres. With the industry's highest pressure and temperature, the mixed grain rice cooking time using the quick menu (excluding beans) has been reduced from 27 minutes to 19 minutes compared to conventional 2.1-atmosphere rice cookers. White rice can also be cooked in just 10 minutes using the quick-cook setting. In addition, the rice cooker offers optimal taste with health-focused mixed grain and rice variety algorithms that aid in slow aging.
To commemorate the launch of the new product, Cuchen is releasing a total of three TV commercials for the "123 Rice Cooker" with Kim Yuna: the launch edition, the main edition, and the slow aging edition, in sequential order. Following last month's launch edition, the main edition, which begins airing today, can be seen not only on terrestrial and cable TV but also on Cuchen's official social media channels, including YouTube, Instagram, and Facebook. The final "slow aging" edition is scheduled to be released online starting September 5.
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