Embodying the Philosophy of "Leel" with Lotte Construction
Three Exclusive Menu Items Debut at the Leel Castle Gallery Branch
Angel-in-us, the coffee franchise brand operated by Lotte GRS, announced on September 1 that it has launched a floating store in front of the waterfront stage at Ttukseom Hangang Park in Seoul.
This new location, planned in collaboration with Lotte Construction, is named "Angel-in-us Leel Castle Gallery Branch." It occupies the first and second floors of the four-story Leel Castle Gallery, offering a two-story space with 218 seats. The store is set within an exhibition area that blends the atmosphere of Hangang Park with the brand’s unique sensibility, distinguishing it from previous store formats. Reflecting the philosophy of "Leel" as a sanctuary for the mind, the space aims to go beyond simply selling coffee, serving as a brand platform that connects daily life with emotional experiences.
Signature products are also being introduced for the first time. Under the concept of capturing leisurely moments in the city as lingering tastes, three new items will be offered: Sunset 718 Ade, Tiramisu Ice Cream, and Mascarpone Milk Ice Cream. These menu items are not available at regular Angel-in-us locations.
A Lotte GRS representative stated, "Moving away from a sales-focused mindset, we are presenting a unique Angel-in-us cafe that extends the experience of an exhibition space, supporting customers’ relaxation and emotions. We hope you will enjoy a moment of leisure with our Sunset 718 Ade, which represents the most beautiful sunset time on the Han River."
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