Noru Paint Selected as Official Partner of 'Frieze Seoul' for Fourth Consecutive Year

Exclusive Supply of Customized Paints
Optimized for Exhibition Spaces

Noru Paint announced on September 1 that it will participate as an official fair partner in the 'Frieze Seoul 2025' event. With this participation, Noru Paint will join Frieze as an event partner for the fourth consecutive year since 2022.

Frieze is regarded as one of the world's top three international art fairs, alongside Art Basel in Switzerland and FIAC in France, and has been rapidly expanding its influence in the Asian market. In particular, South Korea has recently emerged as a key strategic market, with the number of participating galleries and visitors steadily increasing. This year's event will be sponsored by global companies such as Deutsche Bank and LG OLED.

Noru Paint will participate as an official fair partner in the 'Frieze Seoul 2025' event. Noru Paint

Noru Paint was also selected as a sponsor of the 'Frieze Stand Prize' after a review by the London headquarters. The company will exclusively supply customized specialty paints optimized for exhibition spaces, offering a new experience where art and color converge. This year as well, Noru Seoul Design Studio (NSDS), the in-house color consulting organization, will select the colors, and the Central Research Institute will develop bespoke paints to create a distinctive space that harmonizes with the exhibition theme.

During the event, visitors will be able to experience Noru Paint's unique colors and designs. Through a large-scale media wall, the company will release various content such as 'Color Sound,' providing new inspiration that combines art and color.

A Noru Paint representative stated, "It is very meaningful to be an official partner of Frieze Seoul, the largest art fair in Asia, for the fourth consecutive year," adding, "We will continue to support various artistic activities as a global color company and strive to become a brand that delivers cultural and artistic inspiration to customers around the world."

Meanwhile, Frieze Seoul will be held at COEX in Gangnam-gu, Seoul, from September 3 to 6. The event is expected to feature more than 120 galleries from over 30 countries, including world-renowned galleries such as Gagosian, Hauser & Wirth, and Lehmann Maupin.