Shinsegae Duty Free Attracts Large Incentive Tourist Groups from China's Yili and Xindongfang Groups

1,100 Yili Group VIPs Visit Korea
K-Beauty and Food Stores See Success
Xindongfang Group Faculty Incentive Series
Over 1,000 Additional Visitors Expected This Year

Shinsegae Duty Free announced on August 31 that it had exclusively attracted 1,109 VIP customers from the Jiangsu branch of Yili Group, the leading dairy company in China, to its Myeongdong store on August 28.

Shinsegae Duty Free, Large Group of Tourists from China's Yili and Xindongfang Group Visit. Photo by Shinsegae Duty Free

This visit was part of an incentive tourism (reward tourism) program organized by Yili Group for long-term VIP customers of its goat milk products, and it represents the largest single incentive group in the second half of the year so far.

On the same day, an incentive group of outstanding faculty members from the Jinan branch of Xindongfang Group, the top online education company in China, also visited Shinsegae Duty Free as the first stop of their schedule. Xindongfang Group plans to bring approximately 300 people in total to the store in eight separate groups by October. Including other branches, more than 1,000 people are expected to visit by the end of the year.

A Shinsegae Duty Free representative stated, "This achievement is a signal of the full-fledged expansion of Chinese group tourism demand following the implementation of the visa-free policy. We aim to contribute to the recovery of both the duty-free industry and the overall tourism sector by attracting additional MICE groups such as Xindongfang Group in the future."