Following Last Year's 'Maxim Alley' in Gunsan, the Second Event This Year
Special Menus Featuring Maxim Coffee Products and More
On August 29, Dongsuh Foods announced that it will operate the Maxim brand experience space, 'Maxim House,' in Gyeongju, Gyeongbuk, for about a month until September 26.
Maxim House, themed around 'hospitality,' features a tranquil hanok where tradition and modern sensibilities blend harmoniously. Visitors can enjoy the unique hospitality of Korea through coffee tastings and various hands-on events in a space that highlights the distinct characteristics of the Maxim brand.
Upon passing through the entrance gate, 'Hwandae-mun,' guests arrive at 'Eoseo-oso,' which serves as an information desk. Here, they receive a booklet introducing Maxim House and a cup to use for tastings.
In the tasting area, 'Masitdang,' guests can sample a variety of coffee menus made with Maxim coffee mix, instant coffee, and brewed coffee, according to their preferences. Special menu items made with Maxim coffee mix, such as 'Mocha Gold Cinnamon Latte,' 'White Gold Mugwort Latte,' 'Pumpkin Daldang,' 'Maxim Oreung,' and 'Saekdong Jeogori,' as well as unique options like 'Hwarotbul Brewing Coffee,' are offered. Additional activities include the 'Gabae Gimi Sangung' event, where visitors guess Maxim products, and a mini mill grinding experience.
In the experience zone, 'Haengbokhadang,' visitors can make their own happiness mug cup keyrings, folk painting fans, and personalized bookmarks. There are also attractions such as self-service lifestyle hanbok photo shoots.
In the event space, 'Gabaetteul,' various mini-games are available, including a traditional Yutnori game played with coffee mix stick-shaped pieces and the 'Beat the Bobusang' mission, where participants can win Maxim coffee products by completing challenges. At 'Maximidang,' guests can explore the history of the Maxim brand and Korean coffee at a glance, and purchase special Maxim House packages and a variety of merchandise.
During the operating period, a variety of on-site events will also take place. On September 10, a live drawing show by 'Mug Cup Guy' is scheduled, and on September 17, a 'Hyukpilhwa' event by artist 'Yoo Chae-hyeokpil' will be held for pre-registered visitors, offering special attractions for guests.
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