Sealy Bed Opens Experiential Pop-up Store "Seilia Atelier" at Lotte Department Store Incheon Branch

Major Products Including Motion Flex and Exquisite Heavenly Cedar on Display
Special Events Held for Visitors

[Photo by Seilia Atelier Pop-up Store]

Global mattress brand Sealy Bed (CEO Yoon Jonghyo) is operating an experiential pop-up store, "Seilia Atelier," at the pop-up event space on the 5th floor of Lotte Department Store Incheon Branch until September 4, 2025.

After making its debut on Yeonmujang-gil in Seongsu-dong in October last year, Sealy Bed has continued the "Seilia Atelier" pop-up at major department stores and commercial districts, including The Hyundai Seoul in March this year. This Incheon pop-up has been designed to allow customers to experience the brand's technology and value firsthand by trying out the products themselves.

The pop-up space features the brand’s signature colors and a cloud motif to create a cozy atmosphere. It includes the "Sealy Motion Flex Zone," where visitors can experience the only connected spring motion mattress in Korea, the "Motion Flex," and the "Sealy Experience Zone," which showcases the premium lineups "Exquisite Heavenly Cedar" and "President II."

Special events are also available for visitors. During the pop-up period, those who follow Sealy Bed’s official Instagram account can participate in a lucky draw, with prizes such as the brand character "Mongmongi" teddy bear keyring awarded by lottery. Customers who purchase the "Motion Flex" mattress will receive an additional memory foam pillow and the character doll "Gureumi," and gifts are also provided according to purchase amounts.

Kim Jungmin, Executive Director of Marketing at Sealy Korea, stated, "This 'Seilia Atelier' is a space where customers can directly experience Sealy Bed’s unrivaled technology," adding, "We plan to expand differentiated experiential opportunities in Incheon and various other regions."

Meanwhile, Sealy Bed is a global brand with a 144-year tradition, and since 1950, it has collaborated with orthopedic doctors to introduce differentiated sleep technology.

Sealy Bed has maintained the number one position in mattress sales in the United States, and as of December last year, 92 products in Korea have been certified as "Radon Safe Products" by the Korean Standards Association. The company is also strengthening its safety management by conducting RAD7 inspections on all finished products.