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Lexus ES 300h, the Steady Seller Among Hybrid Sedans

From Quietness and Ride Comfort
to Top-Level Safety Features

The Lexus ES 300h is solidifying its position as a steady seller among hybrid sedans.


According to the Korea Automobile Importers & Distributors Association on August 25, cumulative sales of the ES 300h reached 3,752 units as of July, making it the top-selling imported hybrid vehicle. Among sedan models, it ranks alongside the Mercedes-Benz E-Class, BMW 5 Series, and Tesla Model Y in the upper sales tier.


Lexus ES 300h, the Steady Seller Among Hybrid Sedans

Developed under the concept of "provocative elegance," the ES 300h combines the elegance of a sedan with a sporty feel. Its low center of gravity design, based on the GA-K platform, enhances stability, while a human-centered interior philosophy minimizes driver eye movement and changes in posture. The use of premium materials and strict quality control by Takumi (master craftsmen) further enhance its emotional quality.


Combining a 2.5-liter engine with a lightweight hybrid system, the ES 300h delivers a total system output of 218 horsepower. Its fuel efficiency is 17.2 kilometers per liter. Lexus has maximized its signature quietness by applying triple-layer sound-absorbing sheets and acoustic glass, along with other noise reduction technologies.


For safety, the Lexus Safety System Plus (LSS+) is equipped, incorporating four preventive safety features: Pre-Collision System (PCS), Lane Tracing Assist (LTA), Dynamic Radar Cruise Control (DRCC), and Automatic High Beam (AHB).


Notably, enhanced millimeter-wave radar and camera performance allow the detection of both pedestrians and cyclists, day and night. This enables semi-autonomous driving, reducing driver stress.


Lexus Korea has introduced an ES-exclusive financial program, "Amazing Switch ES," in partnership with Toyota Financial Services Korea. It is available in two formats: an operating lease and a residual value-guaranteed installment plan, with the key feature of guaranteeing up to 75% of the vehicle's value.


For the operating lease, the ES 300h Executive (vehicle price: 71.88 million won) can be used for 802,000 won per month over 24 months. With no security deposit and only a 20% down payment, up to 75% of the vehicle's value is guaranteed, including a 60% residual value and a 15% deferred payment (equivalent to 10 million won).


The residual value-guaranteed installment plan is available for 525,000 won per month over 36 months, guaranteeing up to 65% of the vehicle's value (50% residual value plus 15% deferred payment), with the same deferred payment waiver benefit. The security deposit can be set freely up to 50%, reducing the initial financial burden.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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