"The Wizard of Oz at Everland?" Autumn Festival Teaser Creates a Buzz

Festival Teaser Surpasses 2 Million Views in 10 Days on Social Media
The Wizard of Oz Universe Comes to Life, Raising Expectations
Festival Opens September 5 with Themed Zones and Attractions

Recently, teaser content for Everland's autumn festival posted on social media has been attracting significant attention online.

Everland Autumn Festival The Everland Of OZ teaser image. Photo by Samsung C&T Corporation

On August 25, Everland, the resort division of Samsung C&T Corporation, announced that the teaser content for the "Everland Of OZ" autumn festival, which will open next month, surpassed 2 million views in just ten days.

This content was first released on social media such as Instagram and YouTube on August 16. The mysterious contrast between a splendid emerald city and a cursed-looking purple castle is vividly depicted. The phrase "Which side is your adventure on?" further stimulates customers' curiosity. On August 20, additional teaser illustrations featuring Everland's representative characters-Lenny, Lara, and Bagle-transformed into the Cowardly Lion, Dorothy, and the Tin Man from The Wizard of Oz theme, were released, continuing to generate buzz.

Customers are responding enthusiastically. Social media is filled with comments expressing anticipation, such as "The Wizard of Oz at Everland!", "Emerald City and Blood City-I want to visit both," and "Wow, this year it's OZ, OZ!" The teaser content is also rapidly spreading through blogs and online communities.

"The Wizard of Oz" is a classic fantasy novel in which the protagonist Dorothy, swept away by a tornado to the Land of Oz, embarks on an adventure to return home, meeting friends such as the Scarecrow, the Tin Man, and the Cowardly Lion along the way. First published in 1900, it continues to be beloved worldwide.

From September 5 to November 16, Everland will present the "Everland Of OZ" autumn festival, featuring themed zones that vividly recreate the world of The Wizard of Oz, such as Emerald City and Blood City, along with a variety of attractions, creating unforgettable memories for visitors.