Hyungji I&C, a fashion-specialized company led by CEO Choi Hyewon, announced on August 25 that its total innerwear brand YEZAC has released an ambassador pictorial featuring Kim Changok for the 25FW (fall-winter) season, following the 25SS (spring-summer) season.
This pictorial was created with the concept of telling the story of a man's life, going beyond simple attire. Focusing on two items-shirts and knits-it weaves a narrative where the past, present, and future coexist.
The shirt worn by Kim Changok symbolizes the foundation of a man who is neat and unwavering. A single shirt reveals the principles and dignity that have supported the past, and is depicted as a fundamental presence essential to a man's life.
The knit, the main item for the 25FW season, represents the present filled with composure and depth, as well as the future to come. The soft touch and warmth of the knit metaphorically express the process of a man's life maturing, and the concept is that only when combined with a shirt is a man's day and life truly complete.
This campaign features Kim Changok, who moves and heals the public with his words, and presents the slogan, "Tone reveals more than age. Just as life is in the tone, a man's life is in a single shirt." The tone and attitude of middle-aged men, combined with YEZAC's philosophy, express clothing not as a simple fashion item, but as a reflection of a man's life.
Kim Changok, who has worn many shirts due to his frequent lectures, delivers the message through this pictorial that clothing goes beyond mere appearance to reflect one's attitude toward life. The company explained that it expresses a man's life that connects the past and present, lives in the present, and prepares for the future.
A company representative stated, "YEZAC's 25FW collection, developed around the two pillars of shirts and knits, features white and gray as the main colors. Dress shirts continue the unchanging basics of a man, while knits offer a comfortable casual style with vibrant colors such as green, pink, and blue."
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