Seocho District Transforms Yangjaecheon Bridge Underpass into a Media Art Gallery

Media Art Illuminates Night Walks Along Yangjaecheon
Seocho District Transforms Urban Spaces into a Cultural Hub

Seocho District in Seoul (District Mayor Jeon Seongsoo) is offering residents visiting Yangjaecheon a unique nighttime cultural experience. According to the district on the 24th, since the 18th, media art videos have been screened under the Yeongdong 2 Bridge on Yangjaecheon, brightly illuminating the previously dark space beneath the bridge.

Emotional Flower Blooming Video (Blooming). Provided by Seocho District.

This media art exhibition was launched with the aim of presenting a new cultural sensibility by combining cutting-edge technology and art. A total of five types of content are being screened, with approximately five-minute videos played in rotation from sunset until 11 p.m.

The 3D videos include "Wave," which depicts water flowing in accordance with the structure of the bridge; "Blooming," which uses optical illusions to show flowers blooming; and insect and plant videos inspired by Shin Saimdang's "Chochungdo." In addition, 2D videos fill the screen with masterpieces by Vincent van Gogh. The "Sunflowers" video, which allows viewers to experience the artist's detailed brushstrokes and colors up close, and the tranquil "Starry Night" video transform the area under the bridge into a gallery.

Seocho District expects that this project will help establish the Yangjaecheon trail as not just a place for relaxation, but as a hub of daily life where culture and art coexist.

Previously, the district received a positive response for its "Yangjaecheon Bridge with Stories" program at the Maehyeon Bridge on Yangjaecheon, where residents' stories were turned into videos and screened. Warm everyday stories and proposals were captured on video, resonating with the community.

Jeon Seongsoo, Mayor of Seocho District, stated, "Through media art that fuses technology and art, we will transform urban spaces into exhibition halls," adding, "We will continue to build a high-quality cultural city where residents can experience art up close in their daily lives."