Misto Holdings Chairman Yoon Yunsu: "If You Uphold Honesty and Integrity, Luck Will Follow"

Commencement Address at Alma Mater, Hankuk University of Foreign Studies
Class of 1966, Department of Political Science and Diplomacy
Emphasizes "Honesty, Integrity, and Fair Play" to Fellow Alumni

"If you uphold honesty, integrity, and the spirit of fair play, luck will surely be on your side."

Yoon Yunsu, chairman of Misto Holdings, delivered these words to graduates at the 2025 fall degree conferment ceremony at his alma mater, Hankuk University of Foreign Studies, on the 22nd.

Yoon Yunsu, chairman of Misto Holdings, is delivering a congratulatory speech at the 2025 fall degree conferment ceremony at his alma mater, Hankuk University of Foreign Studies, on the 22nd. Photo by Misto Holdings

Chairman Yoon entered the Department of Political Science and Diplomacy at Hankuk University of Foreign Studies in 1966, and after graduation, he began his career as an ordinary office worker. He later established FILA Korea (now Misto Korea) and grew it into a global sports brand, becoming a self-made entrepreneur. He currently serves as chairman of Misto Holdings, which owns the world-renowned golf company Acushnet. Last month, he was awarded an honorary doctorate in business administration from Hankuk University of Foreign Studies in recognition of his global leadership, contributions to the development and internationalization of Korean industry, and realization of public value through social contributions.

On this day, Chairman Yoon emphasized in his congratulatory speech, "Failure is not the end of life, but the starting point for greater possibilities," and added, "Countless setbacks and hardships can ultimately become assets for new challenges and growth." He further advised, "Do not be afraid, and take this very moment as a new beginning."

The university commented, "Chairman Yoon Yunsu is a proud alumnus of our school," and explained the special significance of his address by saying, "As a legendary office worker who became a true success story by pioneering new paths without fearing failure, he will serve as a role model for our graduates."

Meanwhile, a total of 1,908 graduates (1,398 bachelor's, 455 master's, and 55 doctoral degrees) received their diplomas at the ceremony. Family members, relatives, and alumni attended the event, adding to the celebratory atmosphere by taking commemorative photos at the photo booth and photo wall.