Suseong Webtoon Expands Serialization on Japanese Digital Manga Platforms

Suseong Webtoon announced on August 22 that it is strengthening its efforts to capture the Japanese market by expanding the serialization of its titles across major Japanese digital manga platforms.

Currently, its flagship works such as ▲The Demon Clan's Contract ▲How to Live at Max Level ▲A Bite and a Gulp! ▲A Starless Wish ▲I'm a Villainess But I Picked Up the Male Lead ▲Bloody Chair ▲Crown Princess Audition ▲I'm a Villainess But I'm Too Good at Cooking ▲Please Lend Me Your Lips ▲Reading Books, Top Actor! are being serialized.

These titles are available on seven platforms: Piccoma, BookLive, BookWalker, MangaBang, MechaCOMIC, DMM Books, and Toomics Global Japan.

Last year, the company signed a supply agreement with Amazon Japan and is currently in discussions to supply its works to additional webtoon platforms in Japan. A company representative explained, "By adopting a multi-platform simultaneous serialization strategy, we have increased the exposure of our works and established a structure that secures both minimum guarantees (MG) and revenue share at the same time."

The representative continued, "Our ongoing series are generating stable revenue on each platform. Since expanding to more platforms, the average revenue per title has increased by more than 150% compared to the previous year."

He added, "There are also cases where titles serialized simultaneously on multiple platforms have recorded more than three times the revenue compared to those on a single platform."

The company's strategy to diversify genres is also contributing to its success. Romance fantasy titles such as "I'm a Villainess But I Picked Up the Male Lead" and "Crown Princess Audition" are popular among female readers. "The Demon Clan's Contract" and "How to Live at Max Level" are attracting male readers who prefer fantasy action. Additionally, "I'm a Villainess But I'm Too Good at Cooking" and "A Bite and a Gulp!" are resonating with readers of all ages in Japan by aligning with the country's food culture.

The Japanese digital manga market was worth about 5 trillion won last year, and when including secondary copyright businesses such as animation, drama, games, print publications, and character merchandising, the total market size is estimated to reach several tens of trillions of won.

Suseong Webtoon is actively seeking opportunities in the secondary copyright business in line with the rapidly growing Japanese manga market. Some works are in discussions with local production companies for animation adaptations. Print publications and character merchandising are also being considered as additional revenue sources.

By the end of this year, Suseong Webtoon aims to serialize more than 20 titles on over 10 platforms in Japan, gradually increasing its market share.