Emphasizing Aroma with a Blend of Three Hops
Carlsberg, the official beer brand of the Danish royal family, announced that it will launch its premium lager, "Carlsberg Luna," in the domestic market, aiming to target the premium beer segment.
Carlsberg Luna is a product featuring Carlsberg's unique "dry hopping" technique and is being introduced to the domestic market for the first time. Dry hopping is a method of adding hops at the final stage of fermentation to maximize flavor, resulting in a deeper and richer aroma and taste compared to ordinary lagers.
The new product boasts a smooth initial taste achieved by blending three types of hops, along with a subtle aroma that combines floral notes and a refreshing grassy scent. Carlsberg is targeting consumers seeking a differentiated beer experience under the concept of "a premium lager that completes special moments in everyday life." The new product will be available starting in September at major hypermarkets such as Emart and Emart Traders, as well as convenience stores including CU, GS25, and 7-Eleven.
A representative from Carlsberg Korea stated, "We are pleased to provide domestic consumers, who have a discerning taste for premium beer, with a new experience through Carlsberg Luna," and added, "We have sought to differentiate ourselves with a depth of flavor that is completely different from conventional lagers." The representative continued, "We will continue to introduce Carlsberg's innovative product lineup to raise awareness of our brand identity and quality."
Founded in 1847 in Copenhagen, Denmark, Carlsberg is a global beer brand known for its clean and refreshing flavor, and is sold in over 150 countries worldwide.
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