Introducing Nine New Premium Engineered Stone Designs
Featuring Serene Wave Marble Patterns
Targeting the Premium Interior Market at Home and Abroad
Increased Collaboration with Domestic Builders and Global Partners
Lotte Chemical announced on August 21 that it has launched the new 'Aria Collection' from its premium engineered stone brand, Staron.
The Aria Collection is this year's new product, following last year's releases of the Premiere, Tempest Stella, and Staco collections. It consists of a total of nine colors.
This new product line is organized into three color groups-Cream, Deep, and Concrete-designed to maximize the atmosphere and emotional appeal of any space. Each product features a unique texture and marble pattern, enabling sophisticated interior designs. In addition, the soft colors and natural patterns allow for nearly seamless joints when the slabs are connected, resulting in a luxurious finish.
With the goal of expanding the domestic engineered stone market, Lotte Chemical has been holding launch events for key distributors and major kitchen companies since the end of last month. Additional briefings for interior design companies and regional distributors nationwide are scheduled for this month.
A Lotte Chemical representative said, "The Aria Collection is a product that satisfies both design and functionality, developed to reflect the needs of domestic and international customers," adding, "We are also considering developing a signature model with antibacterial features through collaboration with leading domestic kitchen brands."
Lotte Chemical plans to continue developing premium engineered stone products featuring high-end natural stone patterns to meet growing consumer demand.
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