Woori Bank announced on August 17 that it has produced branded content videos in collaboration with the economic and finance-focused YouTube channel 'ShukaWorld'.
The theme of the video is the budget phone market, which helps consumers reduce their mobile expenses. The video explains not only the concept of budget phones, but also the structure of the related market and the reasons why banks are entering the budget phone business.
The YouTuber Shuka also introduces the financial discounts, exclusive savings products, and membership benefits of Woori WON Mobile. A Woori Bank employee appears in the video to explain the 'Woori WON Youth Dream Plan'.
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