Preparing Pre-Order Items to Match Polarized Liquor Trends
Including Pairing Foods and Wine Glasses
On August 17, Lotte Mart announced that it will be launching liquor gift sets for this year's Chuseok holiday that cater to both value-seeking consumers and those looking to splurge. Pre-orders will be accepted until September 26.
Liquor category product planners promoting liquor gift sets at Bottle Bunker Jamsil branch. Provided by Lotte Mart.
With high inflation persisting, this year's Chuseok liquor gift set market is expected to be divided between "value for money" and "premium" products. In response, Lotte Mart has focused on offering reasonably priced items as its main lineup, while also preparing a broad range of ultra-premium products targeting liquor enthusiasts and those seeking luxury gifts.
Reflecting the value-for-money trend, about half of all liquor gift sets are priced at 50,000 won or less. The "Ayoung Italian Popular Wine Set (750ml x 2)," featuring "Gran Passione" and "Primitivo Manduria," is available for 43,920 won to L.POINT members with a 20% discount. The "Geumyang French Wine Set No.1 (Villefontaine and Chaillon La Bataille)" is offered as a two-bottle set for 49,900 won, while the "Chilseong French Rhone Wine Set (Henri de Floret and Chevrier d'Or)" is available for 39,900 won.
The "TASTY" series, designed to make wine more accessible to the public, is also being released as a gift set. "TASTY" is a wine brand with the concept of "choices that make everyday life delicious," combining reasonable prices with a variety of tastes. To celebrate the launch of No.6 and No.7 "TASTY Montperat Blanc and Rouge," the "TASTY Bordeaux Montperat Set (750ml x 2)" will be sold exclusively for 39,900 won this Chuseok. This product was developed in collaboration with Chateau Montperat, a renowned Bordeaux winery, to offer Bordeaux wines at reasonable prices to Korean consumers, and will also be available at Bottle Bunker for the same price.
The premium liquor gift set lineup has also been strengthened. Last year, Bottle Bunker offered the "Macallan Horizon" for 120 million won. This year, it will offer the French Burgundy premium wine "Domaine d'Auvigne Auxey-Duresses La Macabr?e 2018" for 16.5 million won, and the premium champagne "House Salon 2004 Vintage" for 2.69 million won, both in limited quantities. The lineup also includes ultra-premium whiskies such as the "Glen Grant 65 Years," of which only 151 bottles exist worldwide, as well as the "Balvenie 40 Years" and "Macallan Horizon."
The "Wild Turkey Rare Breed (750ml)" is available to L.POINT members for 78,900 won after a 35,000 won discount. The "Glen Grant 12 Years (700ml)" is sold for 69,800 won, and the "Royal Salute 21 Years Polo Rio de Janeiro (700ml)" is priced at 279,800 won. The "Hennessy XO Jean-Michel Othoniel Edition (700ml)" can be purchased at Bottle Bunker for 397,800 won.
Gift sets of Japanese sake and traditional Korean liquors, which are highly collectible and suitable for gifting, have also been prepared. Leading traditional liquor products such as "Seoseol 13% (720ml)," "Munbaeju 40% (700ml)," "Ilpum Premium Gold (500ml)," and "Minsokju Andong Soju (600ml)" come with a 10% discount per bottle when purchasing two or more sets. For Japanese sake, a premium set featuring "Junmai Daiginjo AKI," planned by the 300-year-old Kikunotsukasa Brewery and Choo Sung-hoon, is available with a sake glass for 85,000 won.
Pairing foods and accessories that go well with liquor gift sets are also being offered. "Lotte Hotel Frozen Cheesecake (650g each, 2 types)" is available for 39,900 won each, "Zafferano Ultra Light Machine-Made" wine glasses are priced at 28,000 won, and "Riedel Fatto a Mano" wine glasses are sold for 168,300 won.
Kim Woong, head of the Lotte Mart Super Liquor Team, stated, "We have prepared a diverse lineup ranging from value-oriented products to premium limited editions, in line with the high demand for pre-orders of liquor gift sets during the holiday season." He added, "We hope customers will prepare special holiday gifts with our exclusive liquor gift sets available only at Lotte Mart and Bottle Bunker."
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