A 7,000-Won Item Sells for 1,500 Won at Daiso... Sold-Out Frenzy Fueled by Word of Mouth

"A genuine product that costs 7,000 won is only 1,500 won at Daiso"
Word-of-mouth leads to a sold-out frenzy for the Japanese soap case
Online and offline sold-out frenzy
"Couldn't buy it even after visiting every local store"

The appearance of the "soap case" from the renowned Japanese household goods brand Inomata at domestic Daiso stores has become a hot topic. In particular, word has spread that it is being sold at about 80% less than its original price, leading to a series of sold-out situations both online and offline. This explosive demand is believed to be driven by a consumer trend that prioritizes cost-effectiveness and a high level of trust in practical Japanese household goods.

"A genuine product that costs 7,000 won is only 1,500 won at Daiso"

A Daiso store located in Jongno-gu, Seoul.

The star of this sold-out craze is the soap case from Japan’s Inomata. At Daiso, it is sold under the name "Portable Square Soap Holder Case Made in Japan," and a product that normally costs about 7,000 won is being offered at the astonishing price of 1,500 won.

The strength of this product lies in its functionality. Its key features include: ▲the "Kagong" structure that promotes air circulation to prevent the soap from becoming soggy ▲a tray for efficient drainage ▲a highly sealed lid ▲a compact design for easy portability. It has become especially popular as a "must-have item for swimming pools" because it allows soap to be stored hygienically and neatly in environments where contact with water is frequent, such as swimming pools, gyms, and campsites. While it comes in both round and square shapes, the square model is more popular among consumers because it is easier to store soaps of various sizes and shapes.

Online and offline sold-out frenzy..."Couldn't buy it even after visiting every local store"

Portable square soap holder case made in Japan sold at Daiso Mall. Currently, all are out of stock. Screenshot from Daiso Mall

Consumer response has been enthusiastic. On online communities, comments such as "I bought it for 7,000 won, should have waited a bit longer," "As expected from Daiso," "I’ll buy it as soon as it’s restocked," "Highly recommended for swimmers," "You can trust the quality, just buy it," and "Signed up for restock notifications" have been posted in succession. Some shared, "I went to every store in my neighborhood but couldn’t find it," highlighting the shortage. In fact, all related products are currently out of stock on Daiso’s online mall, and shortages are also occurring at offline stores.

This case is seen as the result of Daiso’s successful strategy. Daiso introduces over 600 new products every month, providing a "treasure hunt" shopping experience that encourages repeat visits. The company currently manages about 30,000 products across nine categories, quickly adapting to changing trends with flexibility and offering customized product assortments by generation and region. For example, stores in residential areas focus on kitchen and household items, while stores near universities concentrate on beauty and fancy items.