Daewoo Engineering & Construction's "Venture Valley Prugio," currently being supplied in the Sincheon-dong area of Dong-gu, Daegu, near the Venture Valley Intersection (formerly the MBC Intersection), is drawing attention for its outstanding transportation infrastructure, which encompasses KTX, SRT, subway, bus, and expressway networks. In particular, this newly built complex is located within walking distance of the Dongdaegu Station Integrated Transfer Center, the central transportation hub of Daegu, giving it an unrivaled "ultimate transportation hub" status for both intra-city and nationwide accessibility.
The Dongdaegu Station Integrated Transfer Center, located near the complex, serves as a transportation hub connecting KTX, SRT, Daegu Subway Line 1, and intercity and express buses. In addition, major arterial roads such as Dongdaegu-ro, Gukchaebosang-ro, and Dongbu-ro intersect near Dongdaegu Station, providing excellent convenience for vehicle transportation. The area also boasts a high density of bus rapid transit stops, enhancing public transportation transfer convenience and offering a transportation environment that is tangibly beneficial to office workers, students, and business owners alike.
Furthermore, the planned Daegu Urban Railway Line 4 (tram), scheduled for completion by 2030, will be located near the tentatively named Venture Valley Intersection Station, right in front of the complex. This will not only expand the transportation network but also significantly strengthen the connectivity of the Dongdaegu-Suseong-Beomeo axis. Once Line 4 is fully integrated with the existing subway lines, the site is expected to gain even greater prominence as it will offer transfer access to Lines 1, 2, 3, and 4.
Sincheon-dong, where "Venture Valley Prugio" is located, boasts excellent living infrastructure as it directly borders Suseong-gu, in addition to its transportation advantages. Locally, the area is often referred to as "Sudong-gu" (a combination of Suseong-gu and Dong-gu) due to the high degree of shared living zones.
In fact, the complex offers convenient access to the Suseong-gu academy district, one of the most renowned in the country, which has heightened interest among parents. In addition to the academy district, the area features well-established school zones within walking distance, including Hyoshin Elementary School and Cheonggu Middle and High Schools, with students entering Hyoshin Elementary also eligible for placement at Dongbu Middle School. Prestigious local high schools such as Gyeongshin High, Daeryun High, and Gyeongbuk High are also accessible, making the site highly rated for its educational infrastructure for entrance exam preparation.
Moreover, Shinsegae Department Store, Hyundai City Outlet, E-Mart, Fatima Hospital, movie theaters, and multi-purpose shopping malls are all within walking distance. It is rare to find such a concentration of diverse lifestyle infrastructure within Daegu's urban core.
The future value of the Dongdaegu Venture Valley area, where "Venture Valley Prugio" is being developed, is also attracting attention. This approximately 2-kilometer stretch from Beomeo Intersection to Dongbu Fire Station has been designated by Daegu City as a venture company promotion district and is undergoing intensive development. Serving as a base for startups and a specialized zone for AI and advanced industries, the area is emerging as a new central axis where transportation, residential, and industrial functions are integrated.
In addition, the simultaneous advancement of surrounding residential areas-including the Beomeo District, Sincheon-dong redevelopment projects, and the MBC site development (Onard Beomeo)-is expected to further concentrate residential demand in the Dongdaegu area going forward.
"Venture Valley Prugio" will be built as a mixed-use complex with 4 buildings ranging from 5 underground to 33 above-ground floors, comprising 540 apartment units and 56 residential officetel units, all with a single exclusive area of 84 square meters. The single floor plan enhances resident satisfaction for end-users, and features such as a U-shaped balcony layout, smart systems, and community-focused design have been incorporated to maximize residential convenience.
Most notably, recent relaxation of contract terms has reduced the initial financial burden for buyers. Despite heightened market sensitivity to sales prices, the central location in the Dongdaegu living zone, the appeal of a new brand-name property, and the practical benefits of flexible contract conditions are driving continued visits from genuine prospective buyers.
A Daewoo Engineering & Construction representative stated, "Venture Valley Prugio is a product that combines the premium location of the Dongdaegu Station transportation hub with the Suseong living zone. Its value is expected to rise even further if the planned expansion of future transportation networks, such as Subway Line 4, is realized."
Meanwhile, the "Venture Valley Prugio" model home is located in Hwanggeum-dong, Suseong-gu, Daegu.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
