"Kkumssi Hope Card" Unveiled to Help Detect and Support Neighbors in Crisis Early

Daejeon City Unveils "Kkumssi Hope Card"
Public-Private Partnership Aims for Early Detection of Welfare Crisis Households

The "Business Card-Style Welfare Crisis Alert Flyer" (nicknamed by citizens as the "Kkumssi Hope Card"), designed to help identify and support neighbors in crisis situations at an early stage, was unveiled for the first time.

On August 14, the Daejeon Metropolitan Government held a "Public-Private Cooperation Meeting for Early Detection of Welfare Crisis Households" in the main conference room at City Hall. This meeting was organized in response to the "mother and son death incident" that occurred in Seo-gu, Daejeon earlier this year, aiming to address the limitations of the application-based welfare system and prevent the recurrence of welfare blind spots.

The meeting was attended by 16 representatives from public and private organizations, including the welfare departments of the city and districts, the National Police Agency, the Association of Housing Managers, and the Association of Licensed Real Estate Agents. They discussed strategies for cooperation in identifying households in crisis and plans for utilizing the promotional materials.

The "Kkumssi Hope Card" is a business card-sized flyer measuring 9cm by 5cm, featuring the Daejeon city mascots Kkumdori, Kkumsuni, and the Kkumssi family in its design.

The front side includes the message, "Do you need help? Daejeon City is here for you," along with a QR code for the Welfare Crisis Alert Service. Any citizen can scan the QR code to easily report crisis situations-such as financial hardship, deteriorating health, or isolation and seclusion-to their local administrative welfare center. Reports received are promptly followed up by the center with counseling and support services.

Daejeon City plans to produce 40,000 cards within this year and distribute them to public-private partner organizations, apartment management offices, real estate agencies, and utility meter readers-targeting locations with frequent citizen contact.

Yu Deukwon, Deputy Mayor for Administrative Affairs of Daejeon City, stated, "There are limits to what administrative authorities alone can do in detecting welfare crises early," and appealed, "We ask for the active interest and participation of every citizen so that each of you can become a safety net for those around you."