Limited Pre-Orders on Our Neighborhood GS and Wine25 Plus
Hot Dogs, 40th Anniversary Wine...
Expanded Product Lineup
On August 14, GS25 announced that it will launch products designed to capture the hearts of baseball fans through a collaboration with the LG Twins and Hanwha Eagles, who are currently ranked first and second in the domestic professional baseball league.
With both teams performing well in a season that is expected to surpass 10 million spectators for the second consecutive year, fan enthusiasm is at an all-time high, and significant attention is anticipated for these collaborative products.
Image of goods released through collaboration between GS25, LG Twins, and Hanwha Eagles. Provided by GS Retail.
This collaboration stands out by combining limited-edition goods, food, and alcoholic beverages tailored not only to baseball fans but also to the tastes of the MZ generation. The lineup with the LG Twins includes the LG Twins Original Hot Dog and the LG Twins Cooler Bag.
The "LG Twins Original Hot Dog" (2,700 KRW) has been available at offline stores since August 6. It features a specially developed long Seblak sausage, allowing customers to enjoy the sausage flavor from the first bite to the last. The hot dog comes with classic onion, pickle, ketchup, and mustard sauces, making it convenient to enjoy with one hand. The "LG Twins Cooler Bag" (19,000 KRW) is available for pre-order through the Our Neighborhood GS app starting August 14. Made from high-frequency processed waterproof material instead of foil, it offers enhanced waterproof and cooling functions, and features ample storage space and an official emblem zipper pull for added appeal.
The collaborative products with the Hanwha Eagles include the Suri Cooler Bag (19,000 KRW), Acrylic Diorama (19,000 KRW), Cup Holder Tray (12,000 KRW), Haru Engine Mag Booster Shot (42,900 KRW), and Tumbler & Sticker Set (Pink, Ivory, Black, each 51,900 KRW).
These items will be available for limited pre-order through the Our Neighborhood GS app starting August 19. The tumbler is a collaboration with Hydro Flask, one of the top three tumbler brands in the United States, and features a large 946ml capacity, outstanding heat and cold retention, and a variety of waterproof stickers for personalized customization.
The alcoholic beverage lineup has also been expanded. The "Hanwha Eagles 40th Anniversary The Federalist Wine" is available in two varieties (Chardonnay at 47,900 KRW and Bourbon Barrel at 53,900 KRW), each limited to 2,000 bottles, and can be reserved through Wine25 Plus. The label design features an eagle motif, home and away uniform colors, the Hanwha Eagles logo, and a 40th anniversary symbol. Each bottle comes in a special case with a matching shopping bag, enhancing its collectible value.
GS25 is currently operating "sports-specialized convenience stores" in collaboration with professional teams such as the LG Twins, Hanwha Eagles, Ulsan HD, and FC Seoul. As of June to July this year, these sports-specialized stores recorded average daily sales up to 3.8 times higher and customer visits 3.1 times greater than regular stores. Notably, goods accounted for over 30% of sales on average, with the Hanwha Life Ballpark location seeing goods sales make up 47% of total sales and achieving approximately 460 million KRW in sales revenue.
Lee Jeongpyo, Head of Marketing at GS Retail, stated, "Since last year, GS25 has been leading the industry in baseball marketing, and by strengthening collaborations with the most prominent first- and second-place teams this season, we have evolved into a convenience store that offers customers new experiences." He added, "We will continue to establish ourselves as a culture retail platform that adds a 'home run' to the daily lives of baseball fans through diverse customer experiences."
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