Coolita Successfully Completes Pop-Up Event at Galleria Department Store

Premium lifestyle brand Coolita (CEO of APIC, Kwon Youngmin) recently announced the completion of its pop-up event held at Galleria Department Store.

The Galleria Department Store pop-up event, which took place from May through early August, was Coolita's first offline event. During the event, Coolita unveiled its limited edition "LOVE EDITION," created in collaboration with artist GRAFFLEX and Galleria Department Store, for the first time. The pop-up featured a variety of programs, including special giveaways and discounts for customers, product sampling, and photo zones and exhibition spaces inspired by GRAFFLEX's artwork.

Customers who experienced Coolita through the pop-up event responded positively, saying, "I was used to strong and intense mouthwashes, but this low-alcohol mouthwash is mild and comfortable," "This product has changed my perception of mouthwash, which I had always considered just a daily necessity," and "The unique and stylish packaging, reminiscent of alcoholic beverages or drinks, and the attractive colors really stand out." Celebrities and influencers also actively shared their experiences on social media.

APIC Co., Ltd., which operates Coolita, is engaged in the personal care and health supplement business (Aldicom, Nutrimade, Nunenun). Based on its excellent product quality, the company is on the verge of a full-scale global online and offline expansion through global distribution partnerships and local marketing activities.

In September last year, the company launched Coolita, a premium mouthwash curated by a water sommelier, realizing its brand vision of "making everyday life special." With its deep and rich flavor and differentiated quality, the product has been steadily gaining popularity through word of mouth.

A Coolita representative stated, "With this event as a momentum, we plan to accelerate our marketing efforts through premium channels both domestically and internationally, expanding our customer touchpoints."