Wicon Launches Total Care Service for Korean Companies Entering Southeast Asia... Free Consulting Offered

Photo by Widaehan Contents

Widaehan Contents (CEO Kim Yanghyun, hereafter referred to as Wicon), a comprehensive digital marketing company, announced on August 11 that it will operate the "K-Brand Southeast Asia Market Entry Total Care Service" for two months until September.

This service is an "all-in-one market entry support" program that provides customized marketing and operational strategies for each K-brand. It offers free consulting to domestic companies preparing to enter Southeast Asia, supporting the entire process from online product registration to offline store consulting.

Wicon provides sales network establishment services necessary for entering Southeast Asian cross-border e-commerce platforms such as Shopee, Lazada, and TikTok Shop, and also manages overseas market brand shops on behalf of clients. The company utilizes local influencers to raise brand awareness on major social networking services (SNS) such as TikTok, Instagram, and Facebook, and conducts customized marketing through live commerce.

Wicon also supports the expansion of offline distribution channels. By partnering with convenience stores, gas stations, and supermarkets, it helps build an integrated online and offline distribution network, and offers one-stop legal and financial solutions such as food and cosmetics approvals for each country.

K-beauty, health supplements, beverages, and various other Korean consumer goods are enjoying high popularity in Southeast Asia. However, many companies have faced difficulties from the initial stage of market entry due to differences in regulations by country, lack of logistics infrastructure, and the absence of effective marketing strategies.

Wicon minimizes the administrative burden faced by companies by handling country-specific certifications and import procedures, and by supporting rapid product registration through logistics vendor registration. In addition, it provides inventory management and logistics cost reduction programs, enabling companies to maintain optimal order and inventory management efficiency according to their financial situation.

In the logistics sector, Wicon collaborates with Hanjin Group to utilize the delivery network of Ninjavan, the largest logistics company in Southeast Asia, establishing a system for direct delivery to consumers in six countries: Singapore, Indonesia, the Philippines, Thailand, Malaysia, and Vietnam.

Kim Yanghyun, CEO of Wicon, stated, "The Southeast Asian market offers limitless opportunities for Korean companies," and added, "Through our all-in-one market entry support, companies will be able to engage with local consumers at a level beyond simple distribution and quickly establish a foothold in the market."

To date, Wicon has supported over 200 domestic companies struggling to enter the Southeast Asian market, including Singapore. These companies span a wide range of industries such as cosmetics, home furnishings, and K-food. Wicon is also continuing strategic collaborations with local digital marketing firms such as TMR Group, Fingertips, and AGM Marketing. Free consulting applications are available through Wicon's official channels.