Kickoff of Second Half Marketing Campaign
On August 11, Ildong Pharmaceutical announced that it will launch its second half marketing campaign by unveiling a new 2025 TV commercial for Aeronamin Gold, featuring actor Ryu Seung-ryong as the model.
Aeronamin Gold is an over-the-counter vitamin supplement containing active-form B vitamins such as fursultiamine, as well as vitamins C and E. It is effective for physical fatigue and decreased stamina, neuralgia, muscle pain, joint pain (including stiff shoulders), and eye fatigue.
The new commercial focuses on highlighting the unique qualities of Aeronamin as both a fatigue recovery product and a pharmaceutical, emphasizing its efficacy and product attributes.
The storyline features an office worker returning home exhausted, watching energetic people on a TV program and wondering, "Where does that energy come from?" At that moment, Ryu Seung-ryong appears and declares, "It comes from the pharmacy, it comes from Aeronamin Gold," presenting the solution.
In the commercial, Ryu Seung-ryong plays multiple roles representing various professions, delivering key messages such as "It's different because it's medicine" and "The difference between the days you take it and the days you don't."
Kim Seok-tae, Head of the OTC Division at Ildong Pharmaceutical, explained, "Through Ryu Seung-ryong's impressive acting and lines, we enhanced the immersion and impact of the commercial, and by depicting tired office workers and energetic experts from various fields, we aimed to create enjoyment and empathy for viewers."
He added, "According to IQVIA data, Aeronamin Gold was the 'number one selling vitamin' last year, and we highlighted this to strengthen brand credibility. We also increased recall and association by linking this with the advertising copy, 'If you think of your body as number one, choose the number one selling vitamin, Aeronamin Gold.'"
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