[Market Focus] APR Surges on Strong Second-Quarter Results

APR is showing strong performance. This is believed to be influenced by news of its solid second-quarter results.

As of 2:19 p.m. on August 6, APR was trading at 211,000 won, up 23,700 won (12.65%) from the previous trading day.

In the second quarter, APR posted sales of 327.7 billion won and operating profit of 84.6 billion won, representing increases of 111% and 202%, respectively, compared to the same period last year. The operating margin stood at 25.8%.

The main driver behind this earnings growth was the cosmetics and beauty segment. Sales in this segment reached 227 billion won in the second quarter, more than tripling year-on-year.

The flagship brand Medicube is evolving beyond simple K-beauty to become a global beauty brand, strengthening its global presence through the success of pop-up stores in Los Angeles and Hong Kong, as well as expansion into the European market. A variety of products, including the best-selling 'Zero Pore Pad', collagen, and PDRN lines, contributed to the strong performance.

The beauty device segment also posted over 90 billion won in the second quarter, growing 32% from the previous year. The flagship product 'Booster Pro' continues to enjoy popularity in global markets, while the AGE-R device surpassed cumulative domestic and international sales of 4 million units as of May.

APR's overseas sales accounted for 78% of total revenue in the second quarter, exceeding 70% for the second consecutive quarter. In particular, the U.S. market accounted for 29% of total sales, surpassing Korea to become the largest single sales market. U.S. sales alone exceeded 160 billion won in the first half of the year. In addition, new markets such as Japan (with a second-quarter growth rate of 366%) and Europe showed remarkable expansion, supporting continued global growth.