BYD Surges in Germany and UK as Tesla Sales Halve

BYD's UK Sales Surge by 314%
Tesla's Market Share in Europe Declines for Six Consecutive Months

In Germany and the United Kingdom, the largest automobile markets in Europe, BYD, the world's largest electric vehicle manufacturer based in China, is rapidly expanding its market presence with a surge in sales. In contrast, Tesla is struggling to maintain its performance.

According to data released on August 5 (local time) by the Society of Motor Manufacturers and Traders (SMMT) in the UK and the Federal Motor Transport Authority (KBA) in Germany, BYD's new car sales in the UK reached 3,184 units in July, a 314% increase from 768 units a year earlier.

As a result, cumulative sales from January to July this year totaled 22,574 units, a 514% surge compared to the same period last year. In Germany, BYD's new car sales in July also increased by 390% year-on-year.

Meanwhile, the position of the American electric vehicle manufacturer Tesla has weakened. In July, Tesla sold only 987 units in the UK, a 60% decrease from a year earlier. Cumulative sales from January to July amounted to 23,708 units, a 7% decline compared to the same period last year.

If this trend continues through August, Tesla will fall behind BYD in cumulative sales for the January to August period.

The Guardian analyzed, "Although the timing of vehicle imports into the UK causes significant fluctuations in sales, Tesla was unable to prevent a decline in sales despite the partial update release of its flagship Model Y."

In Germany, Tesla's new car sales in July also fell to 1,110 units, a 55% decrease from a year earlier, and cumulative sales so far this year have reached only 10,000 units, a 58% drop compared to the same period last year.

According to data released by the European Automobile Manufacturers' Association (ACEA), Tesla's market share in Europe declined for the sixth consecutive month in June.

Over the past year, Tesla's market share in the European automobile market dropped from 1.8% to 1.2%.

Recently, Tesla has also expressed a negative outlook for the US market.

Elon Musk, Tesla's CEO, said during a conference call following the second-quarter earnings announcement on July 24 that the elimination of electric vehicle tax credits and changes in emission regulations could impact Tesla's business, stating, "We may have a tough few quarters ahead."