Sealy Bed Reopens Renovated Hyundai Department Store Mia Branch to Target New Residents in Northern Seoul

Popular Products on Display, Including the Flagship Premium Mattress Lineup 'Exquisite' and the Solid Wood Frame 'Torte II'

Sealy Bed, Hyundai Department Store Mia Branch Renewal Opening

Global premium mattress brand Sealy Bed (CEO Yoon Jonghyo) announced on August 6 that it has reopened its store at Hyundai Department Store Mia Branch after renovation and is holding a special promotion to commemorate the occasion.

The Sealy Bed store, located on the 7th floor Living Section of Hyundai Department Store Mia Branch, has been newly renovated for the first time in about six years since its initial opening in 2019. This renovation was planned in response to the rising demand for premium sleep environments, to accommodate new residents expected to move into the northern Seoul area in the second half of the year, and to create a better shopping environment.

At the newly renovated store, customers can experience a total of six popular mattresses and frames, including the flagship premium mattress lineup ‘Exquisite’, the stylishly designed eco-friendly solid wood frame ‘Torte II’, as well as newly displayed frames such as ‘Reve’ and ‘Eclair’. The store interior features the latest design trends, including beige tones, wooden accents, and a dark green carpet, creating a comfortable and calm atmosphere for shopping.

To celebrate the reopening, a special promotion will run until August 31. During the event period, customers who purchase a mattress and frame as a set will receive a 30% discount, and gifts will be provided according to the purchase amount. In addition, as a customized promotion for new residents moving into the northern Seoul area in the second half of the year, selected products will be available at up to 40% off until November 30.

Kim Jungmin, Executive Director of Marketing at Sealy Korea, stated, “Hyundai Department Store Mia Branch is a key commercial district located in the heart of northern Seoul, making it the optimal space to offer Sealy Bed’s differentiated sleep solutions,” adding, “We will continue to expand customer touchpoints where people can directly experience Sealy Bed’s unrivaled technology, focusing on major commercial districts nationwide.”

Sealy Bed, a global mattress brand with 144 years of tradition, provides the ultimate sleep solutions that go beyond premium. Since beginning collaborations with orthopedic doctors in 1950, Sealy Bed has maintained the No. 1 sales position in the United States, the home of mattresses, by offering the best sleep environment through differentiated technology. In addition, as of December 2024, a total of 92 products?the largest number in Korea?have received ‘Radon Safe Product’ certification from the Korean Standards Association (KSA). Sealy Bed also conducts RAD7 testing on all finished products released, starting with safety inspections of major raw materials.