Fantasy-Style 3D Animation Utilized
Encouraging Message for a "Better Tomorrow"
Connecting Commercial Song with Social Media Short-Form Content
S-Oil has unveiled a new season of its TV commercial "GooDoil Can Do it," featuring its character 'GooDoil.' This advertisement focuses on introducing S-Oil's ongoing petrochemical business and its future vision to the public.
On August 6, S-Oil announced that it began airing the new season 3 of "GooDoil Can Do it" on August 1. The commercial opens with a child opening a book titled "Shaheen," then the GooDoil character appears in the fictional city "Shaheen City," delivering a message of encouragement: "The one who can do anything, that's you."
The video is produced entirely in 3D animation. S-Oil collaborated with the artist 'Danji' to create unique colors and textures. Key scenes include symbolic elements, such as high-fiving the sun or depicting a face as a planet.
The commercial's music is a cheer song that combines the words "ae, neoji" (meaning "the one who can") and "energy" in a playful pun. S-Oil also plans to release a series of short-form videos featuring this song on social media.
An S-Oil representative stated, "We hope this campaign will encourage and inspire those who dream of and challenge the future."
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