Incross Sees 285% YoY Surge in Q2 Operating Profit... Broad-Based Growth in Advertising and Commerce

Incross, a digital advertising company affiliated with SK Square, announced its provisional results for the second quarter of 2025 on August 5.

Based on consolidated financial statements, revenue for the second quarter of this year reached KRW 10,353 million, and operating profit was KRW 2,241 million, representing increases of 3.5% and 285.1%, respectively, compared to the same period last year. Net profit for the period rose by 153.4% to KRW 2,372 million. For the first half of the year, cumulative revenue was KRW 20,523 million, up 11.1% year-on-year. Operating profit and net profit also increased by 210.5% and 115.1%, reaching KRW 4,248 million and KRW 4,738 million, respectively.

The advertising business division recorded a transaction volume of KRW 110,050 million in the second quarter, an 8.7% increase compared to the same period last year, and revenue rose by 3.1% to KRW 8,714 million. This was due to the establishment of a full-funnel response system covering planning, execution, and analysis, as well as strengthening search advertising and creative planning and production capabilities through collaboration with its subsidiary Mindnock, which led to an increase in direct sales to new advertisers. Additionally, the company maintained long-term partnerships with major advertisers and successfully launched its Agency of Record (AOR) business, resulting in improved profitability across the advertising business.

The commerce business division posted revenue of KRW 1,639 million, a 5.3% increase compared to the same period last year. Although TDeal experienced some operational limitations due to the temporary suspension of customized text messaging services, the company focused on securing organic revenue through in-app rewards and other proprietary events, as well as enhancing product competitiveness. At the same time, Incross strengthened its operational capabilities for Hyundai Shop and Homnic, diversified its strategic product lineup, and maintained stable revenue streams. From the third quarter, the company is focusing on improving profitability through summer promotions, special exhibitions, and the expansion of new products.

Meanwhile, in July, Incross officially launched its AI-based content marketing platform 'Stellaize,' marking a full-scale effort to strengthen its new business competitiveness. Stellaize is designed as a one-stop platform that enables advertisers to handle every aspect of PPL campaigns, from creator discovery and AI-based matching to real-time collaboration and performance measurement. The company is currently accelerating both campaign execution and creator acquisition. Incross plans to enhance the reliability and scalability of the content marketing ecosystem centered on Stellaize, while maximizing synergies with its core business to expand its performance in the second half of the year.

Yoonjung Son, CEO of Incross, stated, "This year, we have further solidified the foundation of our advertising and commerce businesses, while also embarking on the full-scale launch of new businesses through Stellaize. We are strengthening the competitiveness of all business areas through the advancement of efficient operations based on AI technology and the implementation of data-driven strategies. In the second half of the year, we will do our utmost to deliver tangible results by creating organic synergy between our core business and new ventures."