Hong Kong Banjeom 0410 (hereafter Hong Kong Banjeom), a Chinese cuisine brand operated by Theborn Korea led by CEO Baek Jongwon, is launching a discount event to support the recovery of the people's economy.
On August 4, Theborn Korea announced, "We have prepared the 'People's Livelihood Recovery National Support Campaign' to promote dining out and provide tangible benefits to consumers," and added, "Jjajangmyeon will be offered at 3,900 won at all Hong Kong Banjeom locations nationwide."
The event will take place for two days, from August 6 to August 7. Any customer who visits a store can enjoy Jjajangmyeon for 3,900 won. This benefit does not apply to takeout or delivery orders. However, in the case of delivery-only stores where in-store dining is not available, the same price will be offered for takeout orders only.
An online discount for delivery customers has also been prepared. Hong Kong Banjeom, in partnership with Seoul's public delivery app 'Ttaenggyeoyo,' will run a 4,000 won discount promotion until August 31. Users can download a coupon through the event banner in the app and apply it at checkout.
A Hong Kong Banjeom representative stated, "We organized this campaign to participate in the recovery of people's livelihoods and to help stabilize franchise sales," and added, "We will continue to prioritize consumer satisfaction and mutual growth with our franchisees by providing various support measures."
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