"Report Safety Risks During Dog Walks to 112"... Emart and Seoul Police Launch 'Molly's Line' Campaign

Report to 112 in Case of Danger While Walking Your Dog
Campaign Goods: Reflective Keyrings and Glow-in-the-Dark Shoe Charms
Spreading a Safety Culture in the Local Community

Emart announced on August 4 that its pet brand Molly's has launched the "Paul(Moll)ice Line for You" campaign in collaboration with the Seoul Metropolitan Police Agency.

This campaign was designed in response to the era of 10 million pet owners in Korea, noting that walking dogs after work has become a daily routine. It encourages pet owners to naturally observe their surroundings during walks and to help prevent crime by reporting dangerous situations to 112.

From the left) Chunsik Son, Executive Vice President of Compliance at Emart, Youngho Cho, Public Relations Planning Chief at Seoul Metropolitan Police Agency, and Jungwon Shin, Head of Social Contribution Cooperation at Green Umbrella Children’s Foundation, are taking a commemorative photo at the 'Pol(l)ys Line for You' Seoul Safety Campaign event held on the 1st at Emart Mallis Cheonggyecheon Branch. Provided by Emart

As part of the campaign, Emart will distribute mini keyrings made of reflective "police line" material and glow-in-the-dark shoe charms that can be attached to sandal-type shoes to citizens who agree to actively participate in public safety activities such as reporting to 112.

The campaign will be carried out in two main ways. First, at 26 Emart stores in Seoul, a total of 15,000 sets of three different police line shoe charms will be distributed until August 14. In addition, Emart will provide police line mini keyrings to the Seoul Metropolitan Police Agency, which will distribute them to members of the Green Mothers' Association and pet patrol team members who patrol with their dogs, as well as other citizens.

Last year, Emart also produced security CCTV operation notices using the yellow police line design and attached them to CCTV poles to make it easier to recognize whether the cameras were operating. The company also distributed reflective keyrings that are highly visible even in the dark, increasing the public's sense of safety and receiving a positive response.

Son Chunsik, Executive Vice President of Compliance at Emart, stated, "This campaign is a meaningful collaboration that combines the Seoul Metropolitan Police Agency's efforts to enhance safety with Emart's social responsibility," adding, "We hope this will serve as an opportunity to spread a positive safety culture throughout the local community."