Integrated Operation of Jeep and Peugeot
Daily Service Volume Increases by 220%
Stellantis Korea announced on August 4 that it is operating the largest 'Stellantis Brand House' service center in Northeast Asia, located in Hakjang-dong, Busan.
On the 1st, the 'Stellantis Brand House' service center opened in Hakjangdong, Busan. From the left: Victory JaeSeop Lee, Vice President BongSeop Kim, CEO HaGeun Kim, JinYoung Food KangHo Choi, Stellantis Korea Sil Bang, Sales and Network General Manager BaekIn Ahn, After Sales General Manager SeungWon Kang, Marketing and Product General Manager SiHyun Jin, Victory HanJu Kim, YoungMin Song. Stellantis Korea
This is an integrated service center for the Jeep and Peugeot brands, and is operated by Victory Automotive, which has been a Jeep dealer since 2011 and has managed the Jeep Bundang showroom and service center.
The service center is located in Sasang-gu, a key area in western Busan, significantly improving accessibility for customers not only in Busan but also in nearby regions such as Gimhae and Yangsan. It also offers excellent connections to major transportation networks, including the Seobusan IC and the Namhae Expressway.
With a site area of 7,364 square meters (2,228 pyeong), the facility consists of four buildings: the Jeep building, the Peugeot building, the BP building, and a parking tower. It features a spacious parking area for 130 vehicles, 16 work bays, and 2 inspection bays, enabling the center to handle an average of 80 general repairs and 7 bodywork and painting or accident repairs per day. This represents a 220% increase compared to the previous Busan service center, which handled about 25 vehicles per day.
Victory Automotive has signed industry-academia cooperation MOUs with Busan Automotive High School and Gimhae Technical High School, laying the foundation for securing outstanding local talent.
Bangsil, CEO of Stellantis Korea, stated, "It is highly meaningful that Jeep and Peugeot customers in Busan and the Yeongnam region can now enjoy top-level services with peace of mind," and added, "With the best hardware and software coming together here, I am confident that this place will become more than just a maintenance space; it will be the center of customer-focused service innovation and the core of the Stellantis brand experience."
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