Hyundai Motor Company will participate in a pilot project to operate Demand Responsive Transport (DRT) in Hungary, aiming to address local transportation issues. Building on its successful experience providing DRT services in Korea, the company is seeking to expand its services to the global market.
On July 31 (local time), Hyundai Motor Company announced at the "Hungary Demand Responsive Transport Service Opening Ceremony" held in Goedoelloe, Hungary, that it would provide a state-of-the-art demand responsive transport platform. Following the opening ceremony, a DRT pilot project for residents of the Goedoelloe region in Hungary will begin on August 18 and run for approximately 12 weeks until October 31.
Unlike conventional public transportation operating on fixed routes, demand responsive transport is a mobility service that generates real-time routes and operates flexibly according to passenger requests. Based on AI technology, it can predict boarding demand, efficiently allocate vehicles, and determine optimal routes.
Hyundai Motor Company developed the SHUCLE demand responsive transport platform and, since 2021, has been collaborating with local governments in Korea to revitalize public transportation and improve mobility convenience in transportation-disadvantaged areas.
Hyundai Motor Company announced on the 3rd that it provided a cutting-edge demand-responsive transportation platform at the "Hungary Demand-Responsive Transportation Service Opening Ceremony" held on the 31st of last month (local time) in G?d?ll?, Hungary, laying the foundation for global business expansion. Photo by Hyundai Motor Company
Goedoelloe, where the pilot project is launching, is a small city in northern Hungary with a population of less than 40,000. The city’s entire public transportation is operated by just five buses, making it an area with low public transport operational efficiency.
By participating in the pilot project, Hyundai Motor Company plans to collaborate with local operators to design the service, optimize the SHUCLE platform to suit local conditions, and manage system maintenance, thereby helping to improve residents’ mobility. This is the first time the SHUCLE platform is being applied overseas.
Starting with this pilot project, Hyundai Motor Company plans to push for full-scale service operations in Hungary and potentially other countries in the future.
Attendees at the opening ceremony included Kim Sangwook, Minister-Counselor of the Embassy of the Republic of Korea in Hungary; Szabolcs Szonoky, Deputy State Secretary of the Hungarian Ministry of National Economy; Gyorgy Gemesi, Mayor of Goedoelloe, Hungary; Kim Hyungtae, Vice President of Management at the Korea Development Institute (KDI); and Kim Sooyoung, Executive Vice President of Hyundai Motor Company’s Mobility Business Division.
This pilot project is part of the Economic Innovation Partnership Program (EIPP), organized by the Ministry of Economy and Finance of the Republic of Korea and KDI. It aims to establish a demand responsive transport system in Hungary and expand eco-friendly mobility systems. Launched in 2020, EIPP is a program in which public institutions and companies form partnerships to provide policy and technical consulting to major partner countries and support the creation of tangible economic cooperation outcomes.
In addition to overseas pilot projects, Hyundai Motor Company plans to continuously research and develop the applicability and business models of demand responsive transport in the global market by participating in multilateral joint research programs such as the European Union’s Driving Urban Transition (DUT) urban innovation partnership.
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