Establishment of Local Corporation... Launch of Application "Mate"
Offering Conversational Learning Service with AI Tutor
Oneul-ui Webtoon, which has been producing webtoons based on data analysis, has entered the Korean language AI learning market.
Korean Mate is recently concretizing its localization strategy by holding a supporters' launch event in Jakarta, Indonesia.
On August 1, Oneul-ui Webtoon announced that it had established an AI Korean language learning service corporation, "Korean Mate (PT KOREAN CULTURE MATE)," in Jakarta, Indonesia.
The main business is the Korean language education application "Mate," which was launched in May for local users. The service provides conversational learning with an AI tutor for those preparing to study in Korea or for learners at TOPIK Level II.
Learners can solve a set number of TOPIK questions each day and receive explanations and in-depth information. They can also engage in discussions with the AI tutor on topics such as the latest Korean news, or share opinions with other learners.
The local response to this service, which breaks away from traditional one-way rote education, has been enthusiastic. Within just two months of its launch, the app surpassed 15,000 downloads and achieved a rating of 4.9. As word of mouth spreads, the weekly active users (WAU) are also growing by about 50% each week.
Korean Mate plans to expand Mate into an integrated service that supports everything from basic Korean language education to studying abroad and settling in Korea. CEO Jin Sugul stated, "With the development of AI technology, we are now able to provide high-quality Korean language education at a reasonable level," and added, "Through effective Korean language learning services, we aim to deliver not only Korean content and Hangeul, but the 'Korea' brand itself."
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