B tv+ Receives Positive Response With 200,000 Titles... Event Held for 1,000 Customers

On July 31, SK Broadband announced that 'B tv+' has received an enthusiastic response from customers in the year since its launch.

B tv+ offers access to over 200,000 pieces of content including movies, broadcasts, and kids' programs. Provided by SK Broadband.

Launched in July last year, B tv+ offers unlimited access to approximately 200,000 titles across all genres, including movies and dramas, animation, kids, and documentaries. It has established itself as a subscription service that the entire family can enjoy together. B tv+ was created by integrating the previous 17 genre-specific subscription packages into a single service.

Diverse viewing patterns based on age and lifestyle have resulted in high satisfaction among a wide range of customers. According to SK Broadband, women in their 30s with children prefer kids' content without harmful advertisements, while office workers in their 40s and 50s tend to watch dramas and variety shows on mobile B tv during their commutes. Customers in their 20s are particularly likely to binge-watch new movies and dramas on weekends.

The company also launched the differentiated service 'Chwihyangi Money,' which allows customers to recommend content and receive rewards, further increasing user satisfaction. With this service, customers can create their own B tv+ content playlists and recommend them to other users. When the recommended content is viewed, they earn B Cash as a reward.

A scene from the B tv+ 1st anniversary customer invitation event. Provided by SK Broadband

Meanwhile, to celebrate the first anniversary of B tv+, SK Broadband recently held an event at Lotte Cinema World Tower, inviting 1,000 new and long-term customers. Participants were selected by lottery from among B tv+ customers who applied through the event banner from July 1 to July 13.

At the event, a premium screening of the film 'Omniscient Reader's Viewpoint' was held, where invited customers watched the movie for free. Lead actors such as Ahn Hyo-seop, Lee Minho, Chae Soobin, and Shin Seungho, as well as director Kim Byungwoo, appeared on stage to greet the audience, providing a special experience. In addition, a photo booth was available for free four-cut photos, and popcorn and cola sets were provided to enjoy with the movie.

Kim Hyuk, Head of Media Business Division at SK Broadband, said, "Over the past year, B tv+ has received a lot of love from customers based on its wide range of content and participatory services," and added, "We will continue to strengthen the competitiveness of B tv+ by securing popular content and improving customer convenience."