NBTC Supplies Adison Offerwall to App-Tech Service Syrup

On July 29, NBTC, a comprehensive point platform company, announced that its Adison Offerwall will be officially supplied to Syrup, a gold-saving app-tech service. NBTC also plans to complete the supply of the Adison Offerwall to the OK Cashback mobile app within this year.

Syrup, where the Adison Offerwall service is first applied, is a gold-saving app-tech platform that provides users with gold accumulation, discount coupons, and financial benefits. Through this partnership with Adison, Syrup app users can now accumulate gold simply by completing easy missions such as installing apps, viewing content, or subscribing to YouTube channels. The accumulated gold can be exchanged for cash, OK Cashback, Naver Pay, and more, allowing users to utilize it in various ways in their daily lives.

NBTC stated that this partnership agreement goes beyond simply connecting offerwalls and app-tech services, and instead creates a "virtuous cycle" structure where users, advertisers, and partners all benefit. The company expects this to be a good opportunity to expand the point ecosystem. Users can easily accumulate various amounts of gold by completing simple missions in their daily lives. Advertisers can conduct more precise targeted marketing and performance-based advertising campaigns. For partners, Adison offers a new channel for user acquisition. This structure provides an opportunity to diversify revenue models.

The company also noted that with the planned supply of the offerwall to OK Cashback, the offerwall-based reward advertising model is expected to spread across domestic point distribution channels. The company explained that, moving away from the previous method where users could only use points within limited platforms, users will now be able to accumulate and spend points in various areas of daily life, forming a more flexible and open ecosystem.

A company representative said, "This partnership, which provides advertisers with a broader performance-based advertising channel and offers users even richer benefits, will serve as a great synergy case that innovates the user experience in the app-tech service and membership market." The representative added, "We plan to continuously strengthen the technology and network of Adison Offerwall to provide tangible value to both users and partners in the future."

Adison, the No. 1 offerwall network service in Korea operated by NBTC, is expanding its domestic and international market share through partnerships with major platforms such as Baemin, Yanadoo, and Zepeto. Recently, by opening the 'Adison Partner Center' and providing a self-integration feature, the company has significantly lowered the entry barrier to offerwalls for small and medium-sized app businesses.