Increased Sleep Stress During the Heatwave
Surging Summer Demand for Beds
Combining Interior Design and Functionality
As the record-breaking heatwave continues, more people are complaining of "sleepless nights." This year, the heatwave warning was issued 18 days earlier than last year, and tropical nights are also expected to last longer than usual. With the heat of the day lingering well into the night, the bedroom is emerging as a key space for relieving daily fatigue, beyond simply being a place to sleep.
Amid growing concerns about summer sleep, "hotel beds" are gaining attention as a solution for creating a stable and restful sleep environment. A hotel bed typically refers to a "panel-combined bed," which features a panel-style headboard and side cabinets commonly found in hotels, now made available for personal homes. In Korea, Hanssem introduced the hotel bed for the first time among domestic furniture brands in 2005, setting a new standard for bedroom spaces.
The Hanssem hotel bed has not only received strong consumer response but has also been supplied to actual hotels and resorts such as Maison Glad, Ramada Hotel, and Naksan Grand Bay Hotel, proving its quality and craftsmanship. By providing a comfortable sleep environment, the Hanssem hotel bed has become a convincing choice for customers who want a reliable sleep space at home, beyond mere interior design or spatial arrangement.
The greatest strength of the Hanssem hotel bed lies in its integrated design, which comprehensively considers key environmental factors affecting sleep. First, the panel configuration, which fills the entire wall, transforms the overall mood of the bedroom into a luxurious space with just the bed, without any additional interior work. The bed panels can be selected in natural wood or highly breathable functional fabric, which helps reduce discomfort from sweat and heat during the summer. In addition, the panels are equipped with subtle mood lighting and a 20-level pin light for reading, allowing flexible adaptation to sleepless summer nights. The inclusion of a USB fast-charging port and a 220V outlet makes it optimized for the modern lifestyle, where electronic devices are frequently used in bed.
Hanssem also offers a wide range of hotel bed lineups to suit various tastes and lifestyles. "Loon Soft" uses functional fabric with waterproof and stain-resistant features and applies a soft greige color, offering both comfort and emotional appeal. "Grove Oak" features bright wood grain and a tambour board design, creating an open and airy bedroom atmosphere for the summer. "Serene Charcoal" adds calmness to the bedroom with its dark color and wood grain pattern, while "Urban Glow" is suitable for customers who prefer a sophisticated mood through the harmony of fabric and metal materials.
The key to comfortable sleep is not just the bed frame. No matter how functional the frame is, without a supportive mattress, the role of the bedroom is incomplete. Especially in the hot and humid summer, choosing a mattress that considers body temperature regulation, breathability, and hygiene is more important than ever.
The Hanssem "Four Seasons Mattress" offers a concrete solution to these needs. Its internal "Hue System" smart humidity control technology maintains internal humidity at 50-60% without any additional devices, ensuring a consistently comfortable state. This effectively reduces mold, odors, and dust mites, and minimizes the dampness unique to summer. The Hue System has been certified for functionality and safety in moisture absorption, moisture resistance, deodorization, and mold resistance by multiple accredited testing institutions, including the Korea Testing & Research Institute (KTR).
Additionally, specially heat-treated BlackT springs provide an even more comfortable sleep experience. BlackT springs undergo an oil-tempered process at a high temperature of 1,000 degrees, resulting in excellent elasticity and durability, and they maintain stable support even after prolonged use under repeated loads. The double-sided all-in-one pad, which can be selected according to the season, ensures comfort throughout the year.
Various promotions are underway for the summer season. Until July 31, a different hotel bed is offered each week at up to 25% off as part of a time-limited special. Until September 30, customers can receive up to 40% off the frame price when purchasing both a hotel bed and mattress together. Additional benefits are also provided when purchasing a hotel bed along with a sofa or built-in wardrobe. Furthermore, through the Naver newlywed cafe "Direct Wedding Preparation," customers who purchase a Four Seasons Mattress from Hanssem will receive a department store gift certificate, and those who spend over 4 million won at a store will receive Hanssem Mall points.
A Hanssem representative stated, "The quality of summer sleep cannot be solved by temperature control alone; the overall environment of the bed and bedroom is a crucial factor," adding, "Hanssem hotel beds and Four Seasons Mattresses are designed to actively respond to tropical nights, humidity, and lighting conditions during summer, establishing themselves as premium solutions that provide a comfortable sleep space even in the hottest season."
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