Consultation Amount Reaches 50 Billion Won
Foundation for Cooperation Established
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on July 28 that they had organized the 'K-Content Expo' in Riyadh, Saudi Arabia, for three days starting from the 22nd, resulting in 447 export consultations.
The K-Content Expo serves as a platform to support domestic content companies in pioneering emerging and potential markets. It establishes a practical foundation for business exchanges by directly visiting countries where Korean content has had limited presence.
This event featured participation from thirty outstanding content companies, including Astory, KT ENA, Aurora World, and Content Lab Blue. They explored overseas expansion opportunities through consultations with eighty-three Middle Eastern companies.
The estimated value of the consultations amounts to approximately 36.33 million dollars (about 50 billion won). Gawon Global, Nonsense, Something Special, and Character Link each signed business agreements with Kuwaiti animation production company MB Vision Studios, while Mangrove established a foundation for cooperation with Saudi Arabian video content producer Elegant Media.
The Korea Creative Content Agency, which is preparing to open its Saudi Arabia Business Center, also held business discussions with local government agencies such as the Broadcasting Authority, Tourism Authority, and Film Commission, confirming the potential for cooperation in the content industry. Eom Yoonsang, Head of Content Export Headquarters, stated, "Based on cooperation with the Saudi Arabian government, we will actively support domestic content companies in expanding into the Middle East."
The Korea Creative Content Agency will also hold K-Content Expos in Shenzhen, China next month, Istanbul, T?rkiye in September, and Warsaw, Poland in November.
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