Introducing "ONTHEGO" Menu Exclusively for Cinemas
"Breaking the 'Cinema Equals Popcorn' Formula"
Ourhome announced on July 28 that it will launch "MEGABOBS" in partnership with Megabox, the leading multiplex cinema chain in Korea.
MEGABOBS is a cinema-exclusive ready meal brand jointly developed by the two companies, with the ambition to introduce a new paradigm to cinema food culture. Through this collaboration, the companies plan to move beyond the traditional snack-based offerings such as popcorn and enrich the movie-going experience by adding the value of a delicious meal, thereby providing audiences with a more fulfilling experience.
MEGABOBS was planned based on popular products from Ourhome's gourmet frozen meal brand "ONTHEGO." By offering two main dishes and set menus, the brand proposes high-quality meals that can be conveniently enjoyed at the cinema. Starting today, MEGABOBS will be available for the first time at Megabox COEX and KINTEX locations.
The signature menu item, "ONTHEGO Whole Mozzarella Rose Tteokbokki with Pasta," features chewy rice cakes and pasta noodles topped with a rich rose sauce and whole mozzarella cheese, creating a dish notable for its abundant flavor and texture. Another menu item, "ONTHEGO Juicy Mini Hamburg Steak & Rose Pasta," combines the juiciness of thick mini hamburg steaks with the smoothness of rose pasta for a harmonious taste experience.
An Ourhome representative stated, "MEGABOBS is a brand that offers a new cinema dining experience, allowing customers to enjoy a proper meal while watching a movie. We will continue to focus on developing content that satisfies the diverse preferences of our customers."
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