Collaboration with French Artist Jean Jullien
Experience Various AI Features Including Gemini
High-Resolution Camera for Selfies and More
On July 27, Samsung Electronics announced that it will be operating a large-scale Galaxy foldable phone experience zone at COEX in Seoul, in collaboration with the artist Jean Jullien, until August 17.
The Galaxy Z Fold7 and Flip7, newly opened at COEX Seoul, and the collaborative experience zone 'The Galaxy UNFOLDERS' with artist Jean Julien. Provided by Samsung Electronics
Jean Jullien is a French artist renowned for his unique drawing style and human-shaped works made of paper. The experience zone was inspired by the similarities between the Galaxy Z Fold7 and Flip7 products and the artist’s main theme of "paper"?thin, light, and foldable.
For the experience zone, the artist personally developed new characters tailored to the Galaxy products, capturing the main features and user experiences of the devices through his distinctive and witty perspective.
Samsung Electronics divided the indoor experience zones according to each product’s characteristics and organically connected the vast COEX space, including a large character sculpture approximately 2.8 meters tall at Millennium Square and an indoor track over 1 kilometer long inside Byeolmadang-gil, to enhance visitors’ immersion.
Visitors at the 'The Galaxy UNFOLDERS' experience zone at COEX in Seoul are taking 'New Face Selfies' using the large screen of the Galaxy Z Fold7 and the cover display of the Galaxy Z Flip7. Provided by Samsung Electronics
Visitors can experience the key features of the new foldable phones?design, camera, AI, and generative editing?at the indoor experience zone located at the entrance of Millennium Square, with each feature tailored to the characteristics of the respective products.
With the 200-megapixel ultra-high-definition camera, visitors can search for tiny hidden Easter eggs (secret messages) within the artworks, create their own characters using the generative editing feature, and participate in an interactive experience where their characters parade across a large media wall installed on the premises.
Visitors can also receive recommendations for characters that suit them, display the selected character on the Flip7’s cover display, and take a "New Face Selfie" as if the character is their own face. Using the Gemini Live feature, they can get recommendations for clothing items on display that best match them. Additionally, with the improved "Audio Eraser," visitors can remove noise from videos and experience how Galaxy AI can enhance the quality of their content.
At the central lounge in the square, visitors can print out photos decorated with generative editing and exchange them for merchandise depending on the number of stamps collected in the experience zone.
Visitors at the 'The Galaxy UNFOLDERS' experience zone at COEX Seoul measuring the weight of the Galaxy Z Fold7 using a weight measurement kit featuring artist Julien Jang's character. Provided by Samsung Electronics
There is also a space where visitors can learn about the running coach feature of the "Galaxy Watch 8" series, which was launched as a personalized AI health coach, and measure their antioxidant index. In addition, visitors can use the Gemini Live feature to receive recommendations for nearby restaurants.
Cho Soyoun, Vice President of Samsung Electronics Korea, stated, "I hope visitors will fully enjoy the design, camera, and AI features of the new foldable phones together with Jean Jullien’s characters throughout this unprecedentedly large-scale experience zone at COEX."
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