[Conference Call] Kia Targets 6% Market Share in US for Second Half

On July 25, Kia stated during its Q2 2025 earnings conference call, "We maintained a 5.1% market share in the United States during the first half of the year. For the second half, we are establishing internal operational strategies to secure a market share in the 6% range, changing the leading digit."

The company added, "Although there was a tariff impact in May and June during the first half, we did not respond proactively at that time. In the second half, however, we plan to respond actively through various measures, including reducing incentives and obtaining refunds for parts tariffs."