'Spoonable Abak' Matcha Version
A New Product Following the Three Matcha Beverages Released on July 21
Twosome Place is introducing 'Spoonable Matcha Abak', a reinterpretation of its signature cake 'Spoonable Abak (Icebox)' in a matcha version. This new product follows the release of three matcha beverages on July 21 and is part of an effort to expand the 'Twosome Matcha' platform into the dessert category.
'Spoonable Abak' has maintained its position as the top-selling item in Twosome Place's piece cake category and is the brand's representative dessert. Last year, through the expansion of the series with products such as 'Spoonable Berry Cookie Abak' and 'Spoonable Lotus Abak', the 'Spoonable Abak Series' recorded annual sales of approximately 6 million units. This means that 1 out of every 10 people in Korea has tried it, with one being sold every 5 seconds on average.
The newly launched 'Spoonable Matcha Abak' features layers of matcha mascarpone cream, dark chocolate cookies, and matcha ganache, allowing customers to fully enjoy the harmony of bittersweet matcha and sweet chocolate. Thanks to its unique spoonable form and dense texture, it is ideal as a refreshing dessert when stored in the refrigerator during the summer. It is available in a variety of formats, ranging from single-serving piece cakes to party packs for sharing, offering customers a wider range of choices.
A Twosome Place representative stated, "Recently, matcha has been recognized as a modern and trendy ingredient, rapidly expanding beyond beverages into the dessert category. 'Spoonable Matcha Abak' is a new product that adds a trendy element to Twosome's signature dessert. We expect it to provide customers with a sophisticated dessert experience in their daily lives and to lead the 'matcha syndrome' trend."
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