KOSDAQ-listed company FSN announced on the 25th that it won awards in a total of nine categories, including five grand prizes, at the 'Social i-Award 2025'.
The Social i-Award is the largest and most prestigious award ceremony in Korea recognizing innovation in social internet services, selecting and awarding the most innovative and exemplary social media service cases. For this year's event, grand prize candidates were solicited in each field, and winners in each category were announced based on the evaluation results of 15 assessment indicators across five categories: visual, brand, content, marketing, and service.
FSN's subsidiaries won awards in a total of nine categories at this ceremony. AdQUA Interactive (hereafter AdQUA), the integrated marketing subsidiary, received awards in six categories: ▲Brand Innovation Grand Prize: Disney+ Korea Official Instagram ▲Beverage Brand Integrated Grand Prize: Filite Official Instagram ▲Large Enterprise Blog Grand Prize: HL Group Official Blog (HL Mobility Labs) ▲Franchise Instagram Grand Prize: Dunkin Official Instagram ▲Large Enterprise YouTube Excellence Award: KT&G Official YouTube (KT&G INSIDE, Keinsa) ▲Beverage Brand Instagram Excellence Award: Terra Official Instagram. Motherbrain also proved its competitiveness by winning awards in three categories: ▲Credit Card Instagram Grand Prize: BC Card Official Instagram ▲Large Enterprise YouTube Excellence Award: Han Sung Motor Official YouTube ▲Large Enterprise Instagram Excellence Award: Han Sung Motor Official Instagram.
Through this award ceremony, Motherbrain was recognized for its longstanding marketing expertise in the financial and automotive sectors. By operating the BC Card Instagram channel, it led the card company's SNS channel in a new direction, moving beyond simply promoting card benefits or services. In the automotive sector, by managing Han Sung Motor's YouTube and Instagram channels, Motherbrain has produced content optimized for each channel's characteristics and has timely applied both customer needs and user-preferred trends, going beyond simple entertainment content.
Seo Jeonggyo and Park Taesoon, co-CEOs of FSN, stated, "In a rapidly changing media environment, the expertise and capabilities of AdQUA and Motherbrain in effectively delivering a brand's philosophy and message to customers and maintaining ongoing communication with them have led to winning the Social i-Award, the most prestigious award in Korea. Going forward, FSN's marketing companies will continue to create meaningful connections between brands and consumers through AI-based integrated marketing capabilities that organically combine creativity, technology, and data."
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