Kia announced on July 25 that it received the YouTube Grand Prize in the conglomerate category at the 'SOCIAL i-AWARD 2025', which was held at the Grand Hall of EL Tower in Yangjae, Seoul, on July 24.
Kia's YouTube channel, 'Kia User Manual', has been producing and uploading video content since November 2023 to help customers easily and quickly understand the information contained in vehicle user manuals.
In particular, the channel delivers useful information such as new features of Kia vehicles, self-inspection and maintenance, and driving tips in an intuitive manner using 3D videos. It also provides subtitle services in six foreign languages, including English, German, and Spanish, for global customers.
The SOCIAL i-AWARD, in which 'Kia User Manual' won the grand prize, is the most prestigious SNS innovation awards ceremony in Korea. It recognizes exemplary services by selecting the most innovative cases utilizing social networking service (SNS) platforms, as chosen by a panel of 4,000 judges.
'Kia User Manual' received high marks for service quality, content thoroughness, accuracy, practicality, and global accessibility. In particular, its experience-oriented explanatory approach, designed to help customers easily understand and utilize the information, was highly praised. Currently, more than 300 pieces of content have been uploaded, and some videos have recorded over 1 million views.
A Kia representative stated, "We will continue to provide useful vehicle user manual content from the customer's perspective so that customers can enjoy and safely operate their vehicles."
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