The brand technology promotional video by Genesis won the grand prize for its high level of completion and visual quality at the domestic Social Network Service (SNS) Innovation Awards ceremony.
On the 24th, Genesis announced that its technology promotional video, "Technology by GENESIS," received the top digital video grand prize at the "SOCIAL i-AWARD 2025" held at the Grand Hall of the El Tower in Yangjae, Seoul.
The Social i-Award is the most prestigious SNS innovation awards ceremony in Korea, where a panel of 4,000 judges selects and awards the most exemplary services based on innovative cases utilizing SNS platforms.
"Technology by GENESIS" presents various advanced technologies that provide outstanding driving convenience and superior driving performance in a cinematic style, demonstrating how Genesis delivers a comfortable and relaxing mobility experience to customers through these technologies.
This video also emphasizes that customers can experience the convenience offered by advanced driving technologies simply by choosing a Genesis vehicle, and it conveys the message that technology aims to bring positive changes to customers' lives.
The technologies featured in the video are six representative technologies installed in Genesis internal combustion engine vehicles: multi-chamber air suspension, rear-wheel steering system (RWS), 3.5T 48V electric supercharger, electronic limited-slip differential (E-LSD), active noise control (ANC-R), and Sports Plus (Sports+) mode.
A Genesis representative stated, "We are pleased that the intention to express the comfort, dynamism, and emotion of Genesis vehicles through this video was well conveyed," and added, "We will continue to introduce vehicles with excellent technological capabilities and vividly communicate their value through video."
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