Korea Tourism Organization to Hold Local Brand Festival at Hyundai Space One in September

Local Brand Festival to Be Held at Hyundai Space One in September

The Korea Tourism Organization will hold the Southeast Region Local Brand Festival at Hyundai Premium Outlet Space One in September.

The Korea Tourism Organization announced that it signed a business agreement for the "Activation of Local Brands of Southeast Region Tourism Companies" at the Busan Tourism Enterprise Support Center on the 24th, together with Hyundai Department Store, Busan Tourism Organization, Ulsan Culture and Tourism Foundation, and Gyeongnam Tourism Foundation.

Kim Youngrak, Director of Busan Tourism Organization, Kim Pilbeom, Executive Director of Hyundai Department Store, Lee Dongwook, Director of Korea Tourism Organization Busan Ulsan Gyeongnam Branch, Sung Pilsang, Director of Tourism Marketing at Gyeongnam Tourism Foundation, and Lee Honggwan, Director of Management Planning at Ulsan Culture and Tourism Foundation (from left), are taking a commemorative photo after signing a business agreement for the "Activation of Local Brands for Southeast Region Tourism Companies" at the Busan Tourism Enterprise Support Center on the 24th.
Photo by Korea Tourism Organization

According to this agreement, the organizations will jointly pursue several initiatives: hosting a specialized local brand festival for tourism companies in the Busan-Ulsan-Gyeongnam region in collaboration with Hyundai Department Store; supporting the discovery of outstanding local brands in the tourism sector and helping them expand their sales channels; and identifying new projects to promote local brands of tourism companies through mutual cooperation.

At the Local Brand Festival, a variety of programs will be offered, including pop-up zones, experience spaces, performances, and side events, focusing on tourism companies based in the Busan-Ulsan-Gyeongnam region. Local products from the region will also be available for purchase on site.

This business agreement was concluded to develop mid- to long-term collaborative projects between Hyundai Department Store and tourism companies in the Busan-Ulsan-Gyeongnam region, based on discussions held at the "2025 Tourism Biz Bridge: Busan-Ulsan-Gyeongnam Tourism Company Open Innovation" event hosted by the Korea Tourism Organization's Busan-Ulsan-Gyeongnam Branch on April 3.

Lee Dongwook, head of the Busan-Ulsan-Gyeongnam Branch of the Korea Tourism Organization, stated, "Through this agreement, we expect to create synergy between Hyundai Department Store's nationwide distribution network and the creative content unique to tourism companies. The Korea Tourism Organization will continue to support the growth of local brands that represent the region and promote various projects to vitalize local tourism."