3 Nights, 4 Days Japan Cruise Package
Targeting the 'A Generation' in Their 50s and 60s
Combining Accommodation, Transportation Convenience, and Entertainment
Hyundai Home Shopping announced on July 24 that it will exclusively launch a Japan cruise travel package featuring trot singer Na Taejoo for 50 minutes starting at 6:35 p.m. on the 27th.
This package consists of both a themed option that combines a cruise trip with a performance by Na Taejoo, as well as a standard package. The trip lasts for four days and three nights, and departures are available on designated dates between August 28 and October 9. Travelers will board the Eastern Venus, operated by cruise company Doowon Cruise Ferry, departing from Busan Port without the need for separate air travel. The main destinations, depending on the itinerary, include Kumamoto-Nagasaki (1,349,000 KRW), Fukuoka-Sasebo (1,349,000 KRW to 1,490,000 KRW), and Sasebo-Kumamoto (1,690,000 KRW).
On the itinerary departing August 28, Na Taejoo will join the cruise, performing live and participating in a variety of entertainment programs in which customers can also take part.
Special benefits have also been prepared for customers who purchase the package. All rooms are provided as ocean-view by default, not interior rooms, and during the broadcast, five rooms will be upgraded to deluxe rooms worth approximately 600,000 KRW each through a drawing. In addition, there is a family-exclusive benefit: if two adults and one child under 12 book together, the child can travel for free. For customers arriving by car, parking fees at the Busan Port International Passenger Terminal will be covered.
Hyundai Home Shopping has recently designated the so-called 'A generation' as its core target customers in response to changing lifestyles among its primary 50s and 60s demographic. The company is actively developing and programming products that reflect their preferences. The 'A generation' refers to people in their 50s and 60s who have high purchasing power and are proactive in self-investment, characterized by being Ageless, Autonomous, and Accomplished?the term is a newly coined word formed from the initials of these English adjectives. Previously, in May, Hyundai Home Shopping introduced a super-luxury South America tour package worth 30 million KRW.
A Hyundai Home Shopping representative stated, "We designed this cruise travel package to suit the interests and travel preferences of the A generation, offering comfortable accommodations and transportation, as well as meals, relaxation, and unique performances all in one trip." The representative added, "We will continue to promptly analyze travel demand and trends to consistently introduce customized products."
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