Goyang Partners with Coupang Play to Become a Global Content Hub City

Goyang City Signs Strategic MOU for the Advancement of Culture, Arts, and Sports
Maximizing Synergy as Coupang Play OTT Meets Goyang's Performance and Sports Infrastructure

Goyang Special City in Gyeonggi Province (Mayor Lee Donghwan) announced that it signed a memorandum of understanding (MOU) with Coupang Play on the 22nd at the Open Mayor's Office in City Hall to promote the development of culture, arts, and sports.

Lee Donghwan, mayor of Goyang Special City, is taking a commemorative photo after signing a business agreement with Kim Sunghan, CEO of Coupang Play, on the 22nd. Photo by Goyang Special City Commemorative Photo

The signing ceremony was attended by Lee Donghwan, mayor of Goyang, and representatives from Coupang Play, including CEO Kim Sunghan.

Through this agreement, the two organizations have agreed to cooperate on several fronts: attracting performances by world-renowned artists and international sports events to Goyang; producing global K-content and developing intellectual property; collaborating and providing administrative support for hosting performances and sports events; and establishing strategic partnerships to expand the content industry.

Coupang Play is a comprehensive entertainment service that not only broadcasts global sports leagues such as the Premier League, Bundesliga, La Liga, and Ligue 1, but also produces original K-content and hosts performances by top domestic and international artists. By joining forces with Goyang's performance and sports infrastructure, Coupang Play plans to actively drive the expansion of the global content ecosystem.

Lee Donghwan, mayor of Goyang Special City, stated, "This agreement serves as a representative realization model of G-Nomics and Festanomics, which Goyang is currently pursuing, and it marks an important turning point in our key pledge of creating a global hub city for Hallyu content and performances under the 8th popularly elected administration." He added, "Our partnership with Coupang Play, a leading homegrown OTT company, will help Goyang emerge as a global content hub city where culture, arts, and sports come together."

The city plans to use this agreement as an opportunity to continuously discover content with global competitiveness in collaboration with Coupang Play, thereby enhancing cultural welfare for its citizens and revitalizing the local economy.