Targeting the 'Petfamjok' Trend
with the 'Summer Pet Best Product Exhibition'
As the term 'Petfamjok' (Pet+Family) has become increasingly familiar, reflecting the growing number of people who consider their pets as family members, premium pet appliances are gaining attention.
With the domestic pet population reaching 15 million, the proportion of households raising pets rose from 17.4% in 2010 to 28.6% last year, marking an all-time high.
This means that more than one in four households now raise a dog or cat. As the pet market expands, more customers are seeking pet appliances at department stores.
In line with this trend, Shinsegae Centum City is holding the 'Summer Pet Best Product Exhibition' until July 31, offering discounts of up to 50% on premium appliances and furniture for pets.
First, the state-of-the-art automatic cat litter box 'Litter Robot' is equipped with six sensors and automatically separates litter and waste after a set period, significantly reducing the burden of maintenance for cat owners.
For customers concerned about cat hair, LG Electronics' 'Aero Cat Tower,' which combines an air purifier function, is recommended. When a cat sits on the dome-shaped heated seat at the top, the device switches to rest mode and operates at minimal noise. It also monitors sitting time and weight changes, making it useful for managing the health of pet cats.
The Cuckoo 'Pet Dry Room' is ideal for customers who worry about post-bath care after their dogs have played energetically outdoors in the summer. Designed for breeds under 8kg, this pet dry room features a pet-friendly design and excellent drying performance.
In addition to appliances, pet furniture for comfortable relaxation is also available.
The pet mattress 'N32 Jjokkomee' offers optimal comfort with its seven-layer technology, outstanding elasticity, and resilience. Its 11cm thickness minimizes joint stress for pets. It also ensures safety with 'three major pet safety certifications,' including pet safety, radon and thoron safety, and vegan certification.
Additionally, pet cushions from Seletti and pet bowls from Pishon, Wedgwood, Alessi, and Denby are available at discounts ranging from 20% to 50%.
Furthermore, at the in-mall Mollis Pet Shop, customers who purchase the steady-selling 'Pompora Pet Classic Wagon' stroller for dogs and write a review will receive a Shinsegae gift certificate as part of an ongoing event.
Mollis Pet Shop, a 'one-stop multi-shop' for pets where customers can purchase pet supplies as well as access grooming and spa services, has shown steady sales growth since its opening in 2016.
Ma Dongsoo, head of the lifestyle team at Shinsegae Centum City, said, "As premium demand in the pet market grows, we have prepared this special exhibition featuring related products," adding, "We expect the market to continue expanding and will plan and introduce a variety of events in the future."
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